YouTube has launched @handles, which will better allow content creators to promote their channel through sheer ease. Rather than a jumble of letters and numbers, YouTubers can tell their other socials to look for their @handle, rather than their channel names.
Unlike channel names, your @handle will be unique to your channel, so there’s no chance of dupes and copycats gaining your subscribers, which are rife on YouTube.
“Handles are a new unique identifier (example @youtubecreators) and ALL YouTube channels will have one. Your unique @handle will help people find and interact with you and your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”
But your channel handle will also act as a unique channel URL, which were previously only available to creators with more than 100 subscriptions.
It is sure to make for a simple way to credit collaborations as captions across content platforms can be easily shared so there is no loss in engagement between platforms and channels.
As explained by YouTube: “For example, creators can be shouted out in a mention in comments or tagged in the title of a recent collab, helping them increase visibility and reach with new audiences.”
But we are talking about unique handles here, so it’s best you grab yours now before it’s taken.
“Over the next few weeks, we’ll slowly open access for all YouTube channels to choose a unique @handle. If you don’t choose one by November 14th, we will begin assigning handles automatically based on your channel name (which you can change!).”
