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Lee-Ann Johnstone
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down with Mary Cooper, Co-Founder at Nicely Network, to explore how Reddit marketing is becoming part of modern brand awareness and affiliate strategy. Mary explains how Nicely Network helps brands build AI visibility by using Reddit alongside authoritative channels such as Yahoo and Business Insider, positioning them as trusted references in search, AI-driven discovery, and consumer decision-making.
Up Next
The Power of Relationship Management in Affiliate Marketing
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
What Happens When You Turn Affiliate Marketing Into a Games League
By Affiverse
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down... Listen Now
Podcast
• June 4, 2026
By Affiverse
The Power of Relationship Management in Affiliate Marketing
Can the fragility of relationships become a strategic advantage in affiliate relationship management? In this episode of the Affiliate Marketing Podcast, Lee-Ann sits down with Tali Chester, Senior Director, Account... Listen Now
Podcast
• May 28, 2026
By Affiverse
Understanding World Cup Marketing: Where Attention Doesn’t Mean Performance
Today we go behind the scenes of one of the most high-stakes periods in sports betting marketing: the World Cup. Joining Lee-Ann is Vitaliia Pohrebniak, Team Lead of Influencer Marketing... Listen Now
Podcast
• May 21, 2026
By Affiverse
What Happens When You Turn Affiliate Marketing Into a Games League
Why Most Affiliate Networks Are Built for the Brand, Not the Partner Dorin Boerescu has been in this industry since 2009. He started as an affiliate, bought a network that... Listen Now
Podcast
• May 14, 2026
By Affiverse
When Creators and Affiliates Stop Being Different Budget Lines
What happens when a 26-year performance marketing veteran looks at the creator and affiliate divide and says the industry is solving the wrong problem entirely? If your affiliate program and... Listen Now
Podcast
• May 7, 2026
By Affiverse
Diversify or Disappear: How Publishers Win in 2026
What happens when the biggest threat to your publishing business is also buried inside the data you're not looking at? Jorge Barbosa of wecantrack, joins Lee-Ann to talk about what... Listen Now
Podcast
• April 30, 2026
By Affiverse
From Small Affiliate to Big Audience: Why Ignorance is not Affiliate Bliss!
What happens when your affiliate publisher is a sleep-deprived new mum with 45,000 verified users, a Dragon's Den deal, and strong opinions about how brands treat people? You listen. Olivia... Listen Now
Podcast
• April 23, 2026
By Affiverse
AEO, GEO, SEO: Who, What & Why
The rules of discovery are being rewritten in real time. Here is what affiliate managers need to understand before the market moves on without them. If you have been half-listening... Listen Now
Podcast
• April 16, 2026
By Affiverse
Is Your Affiliate Program Sick? How to Triage it
The diagnostic framework that 20 years of affiliate program management built – and why most programs are not broken, just badly diagnosed If your affiliate program is underperforming and you... Listen Now
Podcast
• April 9, 2026
By Affiverse
Mastering The Art of Difficult Conversations With Affiliate Partners
The coaching framework that helps affiliate managers navigate commercial conflict, set boundaries, and lead with confidence even when the conversation gets uncomfortable If you have ever walked into a partner... Listen Now
Podcast
• April 2, 2026
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Nike Rip the Script featured image with World Cup ad thumbnail and campaign headline.
Article
Nike Revives the Big Football Ad Era With “Rip the Script”
Nike has brought back something football fans have been missing: the oversized World Cup ad that feels built for group chats, fan edits, reaction videos, and half-time arguments. Its new...
PewDiePie posing beside laptop showing the Odysseus AI workspace interface.
Article
PewDiePie Launches Odysseus, a Self-Hosted AI Workspace for Privacy-First Creators
PewDiePie has launched Odysseus, a free, open-source AI workspace built for users who want to run AI tools on their own hardware. The project moves beyond a simple chatbot interface....
Podcast
The Reddit Effect: Driving Brand Awareness with Affiliate Marketing in the Age of AI
Have you ever wondered how brands can improve AI visibility without relying solely on traditional SEO or paid ads? In this episode of the Affiliate Marketing Podcast, we sit down...
Google Search Console AI performance reports on laptop screen.
Article
Google Introduces Search Generative AI Performance Reports to Search Console
Google has introduced new Search Generative AI performance reports to Search Console, giving selected site owners a separate view of how their URLs appear across Google’s AI-led search experiences. The...
World Cup 2026 strategy banner with trophy and Affiverse branding.
Article
The $3.1 Billion Marathon: A Strategic Playbook for the 2026 World Cup Affiliate Manager
The 2026 World Cup changes the affiliate management playbook. With 48 teams, a 39-day schedule, and a projected $3.1 billion betting handle, generic partner support won’t hold. Affiliate managers will...
Huawei affiliate webinar banner with speakers and 190% revenue growth headline.
Webinar
How Huawei Drove 190% Affiliate Revenue Growth Without Blowing the Budget
Most affiliate managers are told the same thing when they want to grow: spend more. More tenancy budget, more placements, more affiliates. But what if the growth was already sitting...
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