In these current times, affiliate managers need to be doing everything in their power to bring awareness and traction to their programs. Your affiliate program might not be enjoying the attention and visibility that it once did, and therefore you need to work to ensure that you are advertising it correctly. Let’s take a closer look at some of the reasons why.
Fewer events
The ongoing COVID-19 pandemic has made it difficult for events to take place. Many of the big events of the calendar have been either cancelled or postponed, while smaller ones have also struggled to take off. Though there have been some digital events to attend, with varying degrees of success, it is clear that they are not the same.
This lack of events means that there have been far fewer networking opportunities for you to grab, and therefore fewer opportunities for you to showcase your affiliate program to potential new partners. This void has to be addressed somehow, and learning how to successfully advertise will be key.
New channels
There are several new channels and platforms emerging that could prove to be incredibly useful to you. You need to make sure that you are taking advantage of these channels where you can to ensure that you are pushing your affiliate program to these new markets.
This could help you to score some decent traction from sources that you might not have considered before. Remember that the internet has a wealth of resources for you to pull from, and any one of them could offer you a new platform from which you can promote the program that you have worked so hard to build.
No visibility, no sales
It is simple enough, if you are not going to put the work in to advertise your affiliate program and attract new interest, you are not going to see any return for it. How can you expect to pick up sales and customers if you are not visible and active online?
If one door closes to you, such as what we have seen with events being unable to happen, you need to make sure that you are able to find a new way to promote yourself. Social media is still active and a great place to get noticed. Through the right advertising campaigns and a good level of interaction and visibility online, you might be able to attract new affiliates who are really going to add value and prestige to your program.
We always need to be looking forward and trying to think of where we can take our programs next. You have no doubt spent a lot of time and energy building your affiliate program into what it is today. Advertising and pushing your brand is going to be crucial in helping you gain traction and push ahead of your competition, especially in times like these where certain avenues of growth might be closed to us. Start planning the next advertising campaign for your affiliate brand now.
