Welcome back to episode 2 of season 7 of the affiliate marketing podcast! This week we are joined by 3 amazing guests to discuss why publishers should look at Performance models. Let me introduce our star-studded guests:
Firstly, we have Michelle Hurney, CRM & Acquisition Manager at BrandAlley. Her most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing an SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels.
Then we have Jessica Wong, UK Publisher Director of CJ. Her success has been based on a strong sales process, establishing a winning culture and inspiring team members to discover their potential.
Last but certainly not least we have Sophie Halley, Senior Account Director at Global Savings Group. Sophie has a number of years of experience across several affiliate programs throughout the years.
Who better to tell us about the importance of performance models?
Listen to find out more about:
- What is performance marketing
- What type of plan you must have in place to improve your brand
- What should your budget be when going into a program?
[05:00] – Listen to hear what Global savings group are doing to ensure they are hosting the best possible program.
[08:00] – Jessica discusses what trends she and her company have noticed in the performance industry
[13:00] – Listen to hear why hybrid deals may sometimes be the best outcome
[20:00] – All of our wonderful guests give their tips and tricks to performance marketing
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Season 5 of the Affiliate Marketing Podcast is here! We will be adding new episodes each week that will feature a range of guests sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
