Why Bloggers Need to Diversify Now: Google’s AI Search Is Eating Your Clicks

If you’re a recipe, travel, or lifestyle blogger who’s seen a dip in your traffic lately—you’re not imagining things. Google’s latest March 2025 core update and its aggressive push into AI-powered search have shaken up the SERPs (Search Engine Results Pages) in a way that could permanently change how independent creators get discovered.

For many bloggers, traffic losses from Google are no longer a temporary glitch—they’re part of a fundamental shift. But rather than fighting an uphill battle to stay visible in search, there’s a smarter move: take your content where audiences are still discovering and engaging—social video.

What’s Happening to Search?

Google’s latest AI rollout includes features like AI Overviews, Things to Know, and rich Search Suggestions that effectively answer user questions without them ever clicking through to a website. Great for users. Terrible for bloggers.

In short:

• Your detailed blog posts are being summarised by AI, with little incentive for users to visit the original source.
• Even when your site ranks, AI panels push organic links further down the page.
• Independent creators are reporting traffic drops of 30–50%.

The Future Is Video: Where to Take Your Content Next

The good news? Your audience hasn’t disappeared—they’ve just moved platforms. And you should too.

Here’s how to evolve your blogging strategy by shifting to video-first, social-friendly content:

1. Turn Recipes Into Visual Stories (YouTube Shorts & TikTok)#

Instead of a 1,500-word recipe blog post, try breaking it down into:

• 30-second step-by-step TikToks
• 1-minute YouTube Shorts
• Instagram Reels with visual hooks (e.g. “3-ingredient brownies in under 10 minutes”)

Food is made for video. Show, don’t tell.

Repurpose: Turn one blog post into a 15-second teaser, a full walkthrough, and even a time-lapse version—all posted across platforms.

2. Transform Travel Blogs Into Vlogs & Facebook Stories

Got an epic post on hidden gems in Lisbon? Film it instead. Narrate your journey, stitch clips together, and share it as a Facebook Story, Instagram Highlight, or YouTube vlog.

Platforms like Facebook are prioritising short-form video in their feeds, and older audiences (who love travel content) are watching.

3. Lifestyle Hacks Belong on Pinterest & Instagram Video

Lifestyle content—from organisation hacks to wellness routines—works brilliantly in short, visually-led formats. Post your tips as:

• Carousel videos on Instagram
• “Before/after” lifestyle hacks
• Narrated guides on Pinterest Idea Pins

Pinterest has leaned hard into video, and creators are seeing strong engagement.

4. Build a Face-Forward Brand

One unintended consequence of AI-generated content is that it’s… well, faceless. This is your advantage.
Use platforms like YouTube and TikTok to build parasocial trust with your audience. Let your personality shine through. People don’t want content—they want connection.

Tip: Use short-form video to invite viewers to your longer-form content, memberships, or email list.

5. Monetise Beyond Google

Diversifying your content also opens up new monetisation channels:

• Ad revenue on YouTube and Facebook Watch
• Brand partnerships on TikTok and Instagram
• Affiliate revenue integrated directly into video descriptions
• Creator monetisation tools on platforms like Pinterest and Meta

By distributing content across multiple ecosystems, you’re no longer hostage to Google’s algorithm changes.

The Bottom Line

Relying solely on Google to drive traffic to your blog in 2025 is a high-risk strategy. As AI continues to reshape search behavior, independent creators must adapt—not by fighting for scraps in the SERPs, but by creating dynamic, video-first content where audiences are already spending their time.

If you’re not already repurposing your blog content into short-form video, now’s the time to start.

At Affiverse, we help content creators and affiliates grow and monetise beyond SEO. Stay tuned for upcoming toolkits and webinars to help you pivot your content into high-engagement formats.