What to expect from Better Collective's acquisition of RotoGrinders

Following its acquisition by Stockholm-based Better Collective, RotoGrinders is seeking to add an extra level of insight to its network of media platforms, covering fantasy sports (DFS) and legal U.S sports betting.
Maximising the $21m acquisition, which is set to be completed in 2024, the US-based firm will look to utilise Better Collective’s extensive experience from the European market, benefiting from a developer of digital platforms for bookmaker information, iGaming communities and betting insights.
US Bets CEO Adam Small commented: “I feel we’ve brought something new to the US gaming industry, US Bets is full of fun and original stories, while Sports Handle’s legislative coverage is second to none.
“Our state sites, such as NJ Online Gambling and Penn Bets, go just as deep if not deeper than anywhere else I’ve found on the specifics of each state’s industry.
“We’ll continue to build out more content and resources to fill the ever-growing demand for information and entertainment around online gambling and sports betting.”
RotoGrinders Founder, Cameron MacMillan added deeper context to the agreement: “Better Collective partnered with us partly because of our knowledge and expertise of American sports, and our healthy business in Daily Fantasy.
“RotoGrinders will continue to grow and thrive as the leading content and tool provider in the industry. Building upon our daily fantasy foundation, we will expand our business rapidly with sports betting tools and content as new states come online across the U.S.”
The RG Network sites include: RotoGrinders, SharpSide, US Bets, PocketFives, Penn Bets, NJ Online Gambling.
Commenting on the deal, which significantly elevates Better Collective’s presence in the US, Better Collective CEO, Jesper Søgaard stated: “Since PASPA was repealed by the US Supreme Court last year, we have carefully evaluated how best to establish Better Collective in the growing US market. We have assessed various acquisition opportunities, searching for access to strong products and dedicated people with insight into this market.
“We strongly believe that we found exactly that in RotoGrinders, where we see a strong and dedicated management team and talented employees. Management and key employees remain shareholders in RotoGrinders for the coming years, in which the US market is expected to unfold, whereby management and key employees on the one side and Better Collective on the other to a large extent share the potential risks and upside. We are truly excited about this opportunity.”