We can sit here all day and espouse to you how you need to put out high quality content, but what does that actually mean? Initially, you might only know what it doesn’t mean: lazy, without personality, quick, unimaginative, etc. You perhaps can’t put your finger on it but you know it when you see it. The problem there is that that same sentiment is true of high-quality content. You just know it when you see it.
But we know what you’re looking at and we know what you’re looking for in quality content. And if you know, you’ll be able to use it to your advantage. Take a look at our suggestions on how you can elevate your marketing content.
Customer knowledge
Everything in marketing starts with knowing the customer. You need to know who you’re aiming for so you can offer them a message that resonates with them. But it’s one thing to know your customer is a woman and have graphics that feature pink: that’s lazy. It’s another to be able to talk as if you really know your demographic. What are their problems? What is their lifestyle like? What do they enjoy? What do they value? If you can take an educated guess at all of these you can pepper them into your marketing and present your brand as a solution to these issues. At the very least your audience will think you understand them and you will become a more reliable brand to be loyal to.
Critical thinking and problem solving
The best modern marketers are great problem solvers. If there is a crisis arising, the marketing team should be able to handle it quickly, without panicking. Negative reviews, adjusting to poor performances, etc. Sometimes these things just happen and a course correction is necessary. So, a good marketer will need to know how to correct on the fly. They’ll have to have that problem-solving instinct to tweak the campaign for the better. It’s important that your marketing team can look at the analytics, identify what is going wrong, and create a solution.
Storytelling
Everything needs a narrative. Everything. Even telling an anecdote at the dinner table takes elements of storytelling. Defending yourself when you make a mistake at work. Pointing the finger at someone else who made a mistake. It’s why the courtroom is so captivating.
The same is true for content. Take TikTok for example, or better yet, Vine. Both were hugely influential platforms that focused on short-form video content. TikTok has expanded but Vine strictly stuck to 6-second limits when it was alive. In 6 seconds, youngsters had to set up and execute a joke or story, which even professional stand-ups can agree is difficult.
We can all learn something from Viners: how to establish and develop a narrative in a limited amount of time so that you can get your marketing message across before the shrinking attention spans of your modern audience members run out of patience.
Writing skills
This one isn’t solely for bloggers, but it is where the writing attention tends to go. But with the increasing importance of captions and, let’s face it, no piece of marketing is without text, it’s important to make your words matter. It’s important, in as few words as possible, to get people to understand your business or brand message as succinctly as possible.
And it’s easier than you think. It’s important to avoid the fluff and too much jargon, which ultimately means talking to your audience like they are anyone else. The hard part is avoiding sounding too much like a marketing agent. The tone where you can hear someone smiling too hard behind their words? That’s marketing speech. If you need some help, take a course in online copywriting or creative writing to expand your knowledge and range in tone.
If you’re interested in gaining more insider knowledge on affiliate marketing, take a look at our blog, or for more personalized advice, book a free call with a member of our team.
Or for the very best advice, get your free tickets to gain access to our Amplify Virtual Summit. Coming in January of this year, Amplify aims to bring you the latest affiliate, performance, and partner marketing insights from across the globe. Don’t miss it.
