As an affiliate manager, you should be putting in the work to ensure that your campaigns are always going to be able to deliver the results that you need from them. However, there is also a chance within that that your campaigns are not going to have the effect that you initially desired. There is as much to learn from these failed campaigns as there is from a successful one.
What factors made it fail?
The first question you have to ask yourself is the factors that made it fail? There will always be a reason as to why a campaign would not be as effective as you might have liked. Establishing what this factor might have been will be crucial in your post-campaign analysis.
It could be something as simple as you did not post the campaign to the right channel or platform. A good affiliate program will be built across multiple channels, but each one of these might have a slightly different audience that you need to accommodate for.
Likewise, you might not have pushed the campaign enough, meaning that it slipped by most of your followers. Failed campaigns can rest on the smallest of details, so you need to make sure that you can identify them if you expect to learn and grow for your next one.
What could you have done differently?
More often than not, this style of campaign that you wish to run might be one that you are used to using, or it could be something that you wish to try more of in the future. If this campaign fit the latter, you need to make sure that you can identify what you would have done differently.
From changing the tone or images of the campaign to placing it on a different platform, establishing what you should have done differently will give you the paths you need to pursue for a more effective campaign in the future.
Is this a wider issue with your program?
You also need to consider that the issue might not lie with the failed campaigns you have put forward, but also possibly with your program itself. Could there be an issue with your onboarding process or some other area that needs addressing?
As an affiliate manager, you will have your own strengths and expertise, and this will be reflected in your program. However, you need to make sure that you are also paying attention to the areas where you are slightly weaker. Ensure that you bolster them so they are not the cause of failed campaigns and other issues within your wider program.
Campaigns that do not end in success can be just as important to you as an affiliate manager as those ones that are able to demonstrate your full knowledge and expertise. Do not simply throw your failed campaigns away and move onto the next. By taking the time to study precisely why they failed you will gain insight and knowledge to help you grow as an affiliate manager.
