Affiverse recently hosted an insightful webinar titled Mastering AMPP (Affiliate Management Performance Program) for Better Affiliate Marketing, designed to equip affiliate managers with the skills, strategies, and tools needed to thrive in the rapidly evolving affiliate marketing landscape. The session was presented by Affiverse’s Head of Growth and Customer Marketing, Rose Govender – in conversation with industry veterans Lee-Ann Johnstone, the founder of Affiverse, and Leanna Klyne, Head of Agency at Affiverse. Their combined experience of over three decades in affiliate marketing provided a wealth of actionable advice for attendees.
Here are the key takeaways from the webinar, which looked at the many ways in which AMPP can help you:
Affiliate managers wear many hats, acting as salespeople, strategists, analysts, and customer support representatives. The job has become increasingly complex due to the fragmented digital ecosystem, evolving consumer behaviors, and the expanding touchpoints along customer journeys. Today’s managers must integrate affiliate strategies with broader digital channels like SEO, paid media, and social media to stay competitive.
The webinar highlighted promising growth statistics, such as £1.67 billion spent on affiliate marketing in 2023. However, this growth brings heightened competition. Affiliates now have more choices than ever, and brands must work harder to attract and retain top partners.
Emerging trends discussed included:
The Affiverse team addressed common challenges faced by affiliate managers and provided practical solutions:
The Affiliate Management Performance Program is more than just a training course. It’s a 12-week coaching program designed to provide practical, real-world solutions for affiliate managers at any stage of their career. Participants gain:
The course’s standout modules include lead generation, media buying, and planing your growth – empowering managers to elevate both their programs and their careers.
Sign up today and join our last AMPP cohort for 2024.
Don’t miss the chance to join this transformative program and unlock the skills needed to build impactful affiliate strategies.
Secure your spot before November 30th and set yourself up for success in 2025!