The international affiliate network, Webgains, has announced it has gained its B Corp certification.
Webgains is the first affiliate network to join the global B Corp community, which is a business movement that aims to make businesses a force for change in social and environmental issues. To be a member of the B Corp community is to demonstrate “the highest standards of verified performance, accountability, and transparency”, as explained by B Corp themselves.
The process for becoming a B Corp community member includes: demonstrating high social and environmental interest and aid, allowing certain company information to be made publicly available in the name of transparency, and finally, making a legal commitment by adopting a business model that sees them treat the planet and community as equal stakeholders
Webgains Chief Operations Officer Ami Spencer, said: “Bristol, home to our UK HQ and where this journey began, is a city with sustainability and community at its heart and home to far more than its fair share of B Corps. However, being a company with teams and clients across multiple locations, it was important that we joined this important movement on a global scale.”
“Whilst we’re delighted to have earned this certification after a huge amount of hard work from our teams, we recognise that this is only the beginning. We must use this platform to help other businesses – namely our clients, partners, and suppliers – to do the same. Now we know what it takes, that is where our focus is now.”
Webgains, a purpose-driven organisation itself, is proud to join a number of its clients in the B Corp Community. These include the likes of deli delivery service Modern Milkman, and Scandinavian minimalist watchmaker Nordgreen.
This is an important step forward for affiliate marketing, and it’s a hopeful sign that more in the industry will follow in their footsteps for a better future for the industry and the planet.
