In a statement by Vestiaire Collective, the global online marketplace for pre-loved fashion has revealed they have acquired fellow resale business Tradesy. But what benefits could this bring to both companies?
Vestiaire have said that ‘the move will significantly increase the size and reach of both our peer-to-peer marketplaces which will benefit both sellers and buyers.’ This partnership will result in a combined database of a huge 5 million items for sale and a membership community of 23 million people, making for a significant percentage of the fashion resale marketplace.
Vestiaire has already made significant progress in the US market but CEO Maximilian Bittner hopes that this acquisition will help both brands achieve a more global reach. He said: “Today’s transaction is a key milestone for the luxury fashion resale industry. By joining forces with Tracy and her team, we continue to empower our customers to drive change by making second-hand fashion a first choice. With this transaction, we confirm Vestiaire Collective’s ambition to be a truly global player, promoting circularity in Europe, the US and Asia-Pacific.”
With the resale market booming, particularly within the fashion sector, such a pairing could be of interest to affiliates and affiliate marketers. Sustainability and circularity have proven to be more than just a fad, they have become a way of life for many so this is an area affiliates cannot ignore.
