Alanbase constantly follows the trends in the world of iGaming, so it cannot ignore new trends being observed in online casino promotions.
The world of online casino brands is a battlefield for players’ attention. In order to really engage modern customers, brands have to be a little bolder than the norm and create campaigns that are a little unexpected. In this article, Alanbase examines unconventional advertising strategies that brands are taking to expand brand awareness with new audiences.
Promotion through Adult Based Websites
It’s no secret that a large number of people who view adult content are predominantly men but the data reviewed shows a surprising 36% of viewers are female.
Some brands have quickly realized this. The fastest to tackle this market have been 1win and Mostbet, which began to order the integration of their logo into adult themed videos. Adult video celebrities play slot games in their videos, and the logo rotates in the corner of the frame, which is then replaced by a promo code.
In addition to classic pre-rolls, prop ups the branding is also frequently displayed via a T-shirt or pillowcase, which can also appear in the frame. They are impossible not to pay attention to, and demonstrate the power of branding being imprinted via visual memory.
Advertising on celebrities’ adult themed blogs
As well as videos on Orange YouTube, many celebrity stars have their own blogs on other platforms like Instagram. Some of them even become brand ambassadors for brands, such as Luxury Girl did with Pari Match more recently.
In addition to the Pari Match case, there are others. For example, Eva Elfie, whose account has over 4.5 million followers, now represents the 1xbet brand. Eva is one of the most popular adult actresses online in this sector. Her account is also hosted in English, thus attracting a mainly Tier-1 Geo audience.
Tap-to-earn (T2E) games
After the launch of the well-known Notcoin cryptocurrency, clicker games or simply T2E games became very popular. As soon as news about the opening of another tap-to-earn game appeared, its audience immediately grew. Hamster Combat at the peak of its growth had more than 150 million active players. Casino brands can also pay attention to this emerging marketing funnel.
The fastest to react so far to this segment again has been 1win, making their own clicker game and releasing the 1win token. At the moment, the monthly audience of players is almost 20 million people. In addition to the game itself, where you need to earn coins, 1win added popular casino games such as Lucky Jet, Coinflip, or Towers. The player can spend the coins they earn in the games, thus fueling their interest to move to a real casino and start playing for real money.
Ne.casino
One of the most interesting methods of non-standard promotion is the case of Ne.casino. They position themselves as a social casino.
It looks like a regular casino website with slots and live games, but making a deposit is impossible. The whole gameplay revolves around virtual currency, which the website accrues independently for daily visits or game activities similar to loot points collections in other social and casual games. For example, there are constantly held tournaments in which the winners, according to the website, receive prizes in real money.
The advertising face of the website is also viewed as Luxury Girl, who replenishes your deposit with game play currency.
The project is monetized only through advertising integrations. On the website’s main page, a promo code to play in other casinos already with a real deposit is placed on the list of slots. Also, when playing any of the selected slots, several promo codes for the first deposit are placed on the side of the slot. In this case, the website does not violate regulatory law as it does not provide access to real money gaming.
Unconventional Advertising is on the rise
Unconventional methods of promoting online casino brands are becoming increasingly popular due to their effectiveness and ability to attract a wider audience at a relatively low cost. Integration into unexpected niches, the use of viral content, and cooperation with famous bloggers from various spheres help casinos attract new players and keep the audience’s attention.
Choosing the correct advertising methods depends on the target audience and the brand’s willingness to take risks in the battle for users’ attention.If you plan to promote your brand using standard or non-standard advertising methods, Pay attention to Alanbase, a SaaS iGaming affiliate program software that can help you monitor your competitor strategies and bring intelligence to your advertising plans.
Submit a request for a demo call with a manager, and you’ll get free access to the service for 14 days with full functionality and no credit card tied to it.
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