Affiliate marketing is one of the most effective marketing techniques, and a fantastic way for businesses to work together and mutually benefit. Implementing push notifications into your affiliate marketing strategy can be a great way to boost engagement and drive traffic toward your business.
Previously, affiliate marketing consisted of simple text links and banners, whereas now push notifications are increasing in popularity as businesses realise just how effective they can be.
What are push notifications anyway?
Push notifications are everywhere. Even if you don’t know the name, you’ll likely have seen them before. Notifications that pop up on your phone or desktop from apps when you’re not using them, including WhatsApp messages or Instagram notifications, are all push notifications.
There has been a recent increase in newer forms of push notifications such as desktop versions. These can be useful not just for information purposes but can also serve as a valuable marketing tool.
How do push notifications help in advertising?
The main benefit of push notifications is the engagement they promote. They have been proven to result in click-through rates (CTRs) of as high as 8%. This is four times higher than the 2% CTR found in the average email campaign, making push notifications an extremely valuable resource.
Push notifications are particularly effective due to the requirement for users to opt in. This opt-in strategy results in adverts which are deemed less intrusive than other forms of marketing and mean that the customers receiving these notifications already have an established interest in the brand which can result in significantly higher quality traffic.
How can I use push notifications to boost my affiliate marketing program?
Now that you understand the many benefits of using push notifications, you should know how to best implement them into your affiliate marketing campaign.
Create clear and engaging content
The first and most important part of any marketing campaign is clear and engaging content. For push notifications, include a thumbnail, a headline and a short description as well as an optional link to your website and a strong call to action.
Personalise push notification advert targeting
Use the customer data you already have to match your adverts to your customers. Create a selection of slightly varied ads that can be pushed to different market segments using more direct and personal language.
Monitor your adverts using tracking software to help you to understand which adverts are performing the best and which segments to target and how in the future.
Use customer data tracking
Advertising has been proven to be most successful when it includes personal elements. This means that you should do your research and know your customers well. Make use of customer data and ad trackers to collect customer data constantly so that you can keep on top of your customer’s habits as they change, such as the platforms they are engaging with, the types of language or deals that are attracting the most engagement and so on.
Additionally, your language should be tailored in every advert to speak directly to the customers. This is because research has shown that content which is tailored more directly and personally to the customer is significantly more attractive. Tailored phrases such as “just for you” can be significantly more effective than generic ones.
Integrate data solutions and software
A successful marketing campaign will involve several different elements all working together. Collecting information such as your affiliate’s commissions, active marketing campaigns and ROIs will require multiple software to work together to come up with an effective solution. Make use of cloud integration and other marketing solutions that can access and provide an effective overview of how all the different elements of your marketing strategy are interacting.
This will prove useful not only in current marketing campaigns but also in future ones, allowing you to easily access customer data and any customer information required by marketers at the click of a button.
Combine traffic sources
There are different ways you can target your traffic, either from just one source such as your website or targeting particular affiliates at a time. If you want to maximise your reach, however, you should combine your traffic sources.
Cash in on push notification marketing
Although push notifications aren’t a new solution by any means, the market is still constantly growing and evolving. Make the effort to keep up with developments to keep your brand at the forefront of customer attention and keep your marketing strategy relevant.
Stay competitive by keeping up with developments such as the new push notifications format of in-page adverts which have been developed as a way to get around browser restrictions which are disabling push adverts for some users automatically.
Take advantage of this new trend in digital marketing while it is still growing in popularity and cash in on this low-cost, high ROI solution.
