Imagine a world where each happy customer, excited by their latest product discovery, can easily and quickly share it out with their friends and earn a credit for doing so! Well, now you can implement that fast simple process into your own business with ease!
Yesterday, Impact.com announced the much anticipated launch of Advocate, a customer referral marketing solution that empowers brands to engage their customers effectively with tailored offers to promote them selling these products on to their personal and social networks.
In a world where personal recommendations hold more sway than ever, Impact.com’s new product, Advocate, is set to revolutionise the landscape for affiliate managers and marketers across multiple sectors from eCommerce and B2B SaaS to finance and home services and beyond.
This is organic advocacy harnessed and scaled using a powerful new tracking tool: Advocate.
The efficacy of customer advocacy is well-documented. According to Nielsen, 88% of people trust recommendations from people they know over any other form of advertising, and this trust translates into action . Furthermore, advocacy-driven leads convert at a 5.5x higher rate than non-advocacy leads, underlining the potency of personal recommendations . This shift reflects a broader trend where consumers seek authenticity and trust in their purchasing decisions.
Giacomo Bertollo, head of product marketing at Hack The Box, a prominent cybersecurity workforce development platform, shared, “Using impact.com’s referral solution has significantly boosted our revenue and ARR. Combining our referral and affiliate programs on one platform has streamlined our workflow, reduced costs, and simplified security reviews. We’re enthusiastic about the platform’s potential to evolve alongside our business.”
This innovative platform transforms loyal customers into brand advocates for your business, seamlessly integrating referral programs into the marketing mix, thereby driving top-of-funnel lead generation into your affiliate partnership programs.
Harnessing Advocate for Affiliate Referral Programs
For affiliate program managers, Advocate offers a transformative approach to lead generation. The platform’s customizable and automated referral systems allow brands to build and manage scalable advocacy programs.
Key features include:
- Customizable Programs: Design referral schemes tailored to unique brand strategies and customer preferences.
- Incentive Structures: Use gamification elements like leaderboards and reward exchanges to boost engagement.
- Integrated Analytics: Leverage robust tracking and performance metrics to optimize program effectiveness.
“Today’s modern buyer no longer trusts conventional advertising techniques; they’re seeking out reviews and recommendations from people they can trust and searching social media where they can see the product being used,” said David A. Yovanno, CEO at impact.com. “And we’re seeing that referrers aren’t just making recommendations for their own benefit, but they’re altruistically helping their network access great products and benefits. It’s a type of partnership that feels less transactional, and driven more by genuine care and connection, which adds a unique depth to our offering.
Brands can now seamlessly access integrated referral partnership solutions that empowers them to engage their customers authentically through tailored referral programs and also drive increased sales. All while allowing them to manage all their partnerships — traditional affiliates, influencers, media publishers, other businesses and now customer referral marketing — from one, unified platform. “
Conclusion
As the digital landscape evolves, the role of customer advocacy in marketing strategies becomes increasingly pivotal. Advocate by Impact.com offers a sophisticated tool for brands to tap into this powerful dynamic, transforming happy customers into proactive advocates.
Will your brand be the next to harness the full potential of customer advocacy with Advocate?
