The digital landscape has become complex, traditional tools and methods for finding new customers and places to insert your affiliate program brand reach are struggling to keep pace.
Enter Konnecto—a revolutionary platform designed to not just keep up, but to lead the charge in affiliate growth and market insights.
In this exclusive Q&A, co-founder of Konnecto, Danielle Michaely shares how this cutting-edge technology is transforming the affiliate management space…
Q: To kick things off, could you share an overview of how Konnecto empowers Affiliate Program Managers to succeed?
Danielle Michaely: Konnecto is designed to enhance every stage of an affiliate manager’s journey, from identifying new partners to optimizing and reporting on existing ones. Our platform reduces friction and boosts ROI by offering robust tools that discover new publisher opportunities, provide detailed visibility into publisher performance, and deliver insights on competitor activity.
With Konnecto, affiliate managers can track how many conversions each publisher generates, their average conversion rates, and any shifts in traffic and conversions. We also automate much of the manual work, such as monitoring changes in performance metrics and publisher placements, which saves time and helps managers quickly identify the root causes of any drops in performance.
Recently we were added to the Martech Affiliate Tech ecosystem which is something we were delighted to see!
We offer a comprehensive overview of the market, providing valuable context that aids in strategic decision-making.
This allows affiliate managers to pinpoint new ways to grow their programs by targeting different audiences, leveraging YouTube, or collaborating with adjacent publishers. The result is a more streamlined approach to managing affiliate programs, leading to increased partner growth and higher sales based on affiliates’ conversion data.
Q: Affiliate managers often juggle multiple tools to manage growing their partnerships effectively. How has Konnecto consolidated these tools into a cohesive and user-friendly platform?
Danielle Michaely: When developing Konnecto’s Affiliate Intelligence platform, we broke down the affiliate manager’s journey into distinct stages:
- identifying new opportunities
- reaching out and negotiating with potential partners
- monitoring and optimizing existing partnerships.
This approach allowed us to tackle the most significant challenges at each stage, with a focus on eliminating the guesswork as to which publishers are really going to move the needle and convert potential site visits into customers that make sales.
We consolidated all relevant data points into a single platform, presenting them in an easy-to-understand format. This includes competitive performance metrics, prioritization tools for identifying new opportunities, and contact details along with tailored outreach messages.
Our platform also features automated daily alerts, enabling constant monitoring and optimization without the need for multiple tools. Essentially, Konnecto is a one-stop shop, eliminating the need for affiliate managers to rely on several platforms that may still fall short in delivering the right data that leads to increased sales.
For more insights on how Konnecto streamlines affiliate management, check out our blog on simplifying affiliate strategies.
Q: With the rapid growth in the partnership economy, scalability is becoming increasingly critical. How is Konnecto ensuring that your platform can handle this surge in demand?
Danielle Michaely: Konnecto’s technology is both industry and country-agnostic, making it adaptable to various markets and capable of scaling alongside our clients’ needs. We’ve built a resilient infrastructure designed to support ongoing growth in users and partners. This includes developing tools and methodologies to tag new affiliates, generate relevant alerts, and adapt to changes in the web and affiliate environments.
Our platform is easy to navigate, offering AI-driven features that allow clients to derive value with just a click, without needing to constantly consult with an account manager. This ensures that as the partnership economy grows, our clients can scale their programs efficiently while maintaining high performance.
You can learn more about our approach to scalability in our blog on managing affiliate growth.
Q: Data analytics and insights are crucial for affiliate managers to make informed decisions. What new analytics capabilities or enhancements is Konnecto introducing?
Danielle Michaely: We’ve recently launched the Affiliate Manager Hub, a powerful tool that provides in-depth analytical insights into the client’s industry. This includes competitive conversion benchmarking, a Gap Analysis Tool, and more, all designed to help affiliate managers understand the industry landscape from a conversion perspective. The Hub surfaces the root causes of issues affecting program performance and offers competitive benchmarking to drive more informed decision-making.
Additionally, we’ve introduced adjacent affiliate features, which allow programs to expand beyond traditional publishers to those with high audience correlation. These new features are just the beginning.
For a deeper dive into our analytics capabilities, visit our blog on data-driven affiliate management.
Q: Integrations are vital for a seamless workflow. Can you share any new integrations or partnerships Konnecto has developed?
Danielle Michaely: We’ve recently expanded our platform’s capabilities with integrations into all top affiliate management platforms. Even if a client has an internal tracking solution, we can integrate that data into their Konnecto dashboard to generate alerts and reports based on their existing data. Additionally, we now offer integrations with work management tools like Asana, which allows for automatic task creation in response to program risks or opportunities. We’ve also integrated with CRM systems to streamline the outreach and measurement process, making it easier for affiliate managers to stay on top of their partnerships.
Q: Security and data privacy are top concerns for many businesses. How is Konnecto addressing these issues?
Danielle Michaely: At Konnecto, we prioritize data privacy and security by design. We don’t require any data sharing or integrations from our clients. As a rule, we don’t deal with any PII data and ensure we are GDPR compliant and cookie-less. That makes us resilient to privacy regulations and reduces security and compliance risks for our clients.
Q: User experience is critical. What’s one of the best features you’ve developed for users?
Danielle Michaely: One of our standout features is Konnecto AI. This tool allows users to ask questions in plain English and receive the insights they need directly from the platform, without having to manually sift through data. It’s all about reducing hassle and saving time, so users can focus on optimizing their affiliate programs rather than getting bogged down in details.
Q: Looking ahead, what is your vision for Konnecto in the next five years?
Danielle Michaely: Our vision is to position Konnecto as the leading prescriptive analytics solution for the affiliate channel and other paid marketing channels. As data privacy regulations evolve and third-party cookies disappear, marketers need clear, actionable insights rather than more data. We aim to provide precise recommendations on what touchpoints will drive better results in the online purchase journey, making Konnecto an indispensable tool for optimizing marketing ROI.
Q: What upcoming features and enhancements can we expect to see in the next year?
Danielle Michaely: We’re focused on expanding our analytics and AI capabilities. Features like the Halo Effect Analysis and Affiliate Incrementality insights will soon be available, providing even deeper insights into how affiliates impact the upper funnel and which publishers are driving net-new audiences. These enhancements are aligned with the evolving needs of the partnership economy, ensuring that Konnecto remains at the forefront of affiliate management.
For a preview of what’s next, keep an eye on our blog where we regularly update our community on new features and developments.
You can also book a FREE demo and get a complimentary competitive gap analysis of your sector when you do!
