With Donald Trump’s recent election win, the U.S. market is preparing for potential shifts in cryptocurrency policies that could affect numerous industries—including iGaming. The new administration has been vocal of its openness to digital currencies in the past and may loosen restrictions of crypto-based transactions soon, impacting how iGaming platforms and affiliates attract —and retain— players.
Crypto’s popularity has surged in recent years, especially among younger, tech-savvy audiences who’re looking for faster, more secure ways to make (and receive) payments.
We’ve already seen many in the iGaming industry attempt to capitalize on this, with crypto-focused casinos touting faster deposits and withdrawals to provably-fair games. With Trump’s pro-crypto outlook, digital currencies may become even more important in the iGaming space in the coming months and years.
How Trump’s pro-crypto stance could streamline iGaming transactions
Trump’s previous administration showed a willingness to support new financial technologies, and a large part of this was positioning the U.S. as a leader in the growing crypto space. If his next term’s policies mirror his previous comments, iGaming operators in the US may find it much easier to integrate crypto into their platforms without the complex regulatory challenges currently found in many states.
For players, this could lead to faster access to funds, lower fees on transactions, and heightened privacy. For operators, the ability to offer crypto payments to users would allow them to compete with the offshore —often unlicensed—brands, while also streamlining their internal payments systems.
What crypto in iGaming means for affiliates
For affiliates in the US, the potential growth of crypto in iGaming could be a huge opportunity. Until now, crypto iGaming sites have largely steered clear of the US market. If platforms are able to embrace cryptocurrencies in a legal and regulated manner, affiliates also stand to gain.
They’ll be able to promote crypto-friendly brands, generate crypto-focused content, and even offer exclusive bonuses or incentives tied to the use of digital currencies.
Affiliates targeting crypto-friendly platforms may also increase revenue. Faster payout times and less financial restrictions may lead players to make more deposits, which, in turn, could lead to more revenue per player.
Looking ahead: a (potentially) unique opportunity
The Trump administration’s support for cryptocurrency isn’t just good news for operators; it’s also a strong opportunity for affiliates and affiliate managers who are ready, and prepared, to evolve with policy and technology. By exploring partnerships with crypto-centered brands, for example, affiliates can position themselves as being on the cutting edge of a new trend — increasing engagement with modern, younger players, and growing their earning potential.
As the regulatory landscape becomes clearer, affiliates should ensure they’re staying updated and informed. Whether it’s developing dedicated crypto-focused content, optimizing ad campaigns for audiences likely to use digital currencies, or partnering with crypto-friendly platforms, affiliate managers may have a unique opportunity to capitalize on a major change in the U.S. iGaming sector.
Sources cited – https://www.cnn.com/2024/11/10/investing/bitcoin-record-trump/index.html
