Another week means another fantastic episode of the affiliate marketing podcast! This week Lee-Ann was ecstatic to be joined by Andrew Fiebert is the owner & CEO of Lasso. Andrew is the spearhead behind this affiliate marketing tool that can manage links, create product displays to boost your affiliate income.
Andrew started out as a data engineer for investment banks in New York, and had such a keen interest in finance created a personal finance site. This site started to generate affiliate income – and as they say the rest is history.
Listen to find out more about:
- How automated tools like Lasso can help you monetise
- What challenges affiliate program managers are facing and what they can do better
- The biggest opportunities in the affiliate space
[07:00] – Andrew talks about how performance tools can help you monetise native content
[12:00] – What affiliate managers can begin to do better
[18:00] – The best sales pitch that an affiliate can create
[26:00] – The biggest opportunities in the affiliate space
[31:00] – How to improve on the activation process
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