The fast-paced world of affiliate marketing thrives on innovation, engagement, and the relentless pursuit of acquiring new clients. In this high-stakes arena, two campaigns have recently captured the attention of marketers: Exness’ “Born to Trade” and Exness x LALIGA, a groundbreaking partnership with the prestigious LALIGA football league in LATAM (Latin America).
Let’s dive into the strategic elements that made these two initiatives a trader’s dream and an affiliate marketer’s inspiration. We’ll uncover the strategic mastery that propelled Exness to new heights while offering invaluable insights for affiliates eager to replicate this success as well.
Campaign one.
‘Born to Trade’: Embracing the true trader’s spirit.
Have you ever wondered what’s going on inside a trader’s mind? The “Born to Trade” campaign shows exactly that, helping to understand trader psychology and harnessing it to create a magnetic marketing narrative. The project taps into traders’ essential motivations—their innate passion for the markets and their relentless pursuit of opportunities, with Exness as their chosen reliable partner. This campaign isn’t just about celebrating traders; it’s a powerful reflection of their core identity and DNA.
Activations
The “Born to Trade” campaign was rolled out worldwide across multiple channels, including digital advertising, social media, and traditional media outlets, in key global markets: MENA (Middle East and North Africa), SSA (Sub-Saharan Africa), APAC (Asia–Pacific), and LATAM.
The campaign, which runs from 5 August 2024 to 1 March 2025, includes a “hero” product marketing video, segmented videos for each benefit the brand offers, banners, and a landing page.
Significant outcomes of this 360 marketing campaign included an enhanced social media reach, a notable increase in new user registrations and first-time deposits (FTDs), and a rise in website traffic with key performance indicators measured from May to October 2024.
Exclusive: Get behind the scenes
Discover more insights about the biggest-ever brand campaign from Alfonso Cardalda, Exness CMO.
Campaign two.
Exness x LALIGA: A fusion of sports and finance.
In April 2024, Exness, one of the world’s largest brokers, announced its agreement as the Official Regional Partner of LALIGA in Latin America for the 2023/2024 and 2024/2025 seasons.
Exness’s strategic alliance with LALIGA in LATAM is more than just an approach to maximize brand awareness; it’s a targeted move to build a community around the shared passions of football and trading. The fusion of finance and football creates a unique emotional connection, tapping into the loyalty of sports fans. By leveraging the universal appeal of football, Exness extends its reach, engaging with an audience that embodies the same energy and enthusiasm they see in traders.
For football fans in Spanish-speaking countries, LALIGA represents more than just elite competition but a deep cultural connection.
Alfonso Cardalda, Exness Chief Marketing Officer, expressed, “We are beyond excited to connect with Latin Americans through our shared passion for football. By joining forces with LALIGA, we tap into the region’s heart, where football isn’t just a sport but a way of life.”
Why LALIGA?
The sponsorship deal with LALIGA is a natural fit for Exness, given the league’s immense global reach and strong following in Latin America. LALIGA consistently ranks among the top three football leagues worldwide and boasts some of football’s biggest brands and most talented players. Home to legendary clubs like Real Madrid, Barcelona FC, and Atletico Madrid, LALIGA unites hundreds of millions of football fans across Latin America alone. Drawing on LALIGA’s impressive popularity, this landmark sponsorship will boost Exness’ reach in this key strategic region.
Activations
Using LALIGA’s brand elements, fans in the region can look forward to a host of exciting activations and experiences with LALIGA teams, as well as current and former players. Football fans can expect to see the Exness brand featured prominently during LALIGA matches, with in-game banners and 3D carpet logos exposing viewers to the Exness name for up to 15 minutes per match.
The company also launched co-branded social media campaigns and digital ads across its channels and LALIGA platforms. Assets such as LALIGA official merchandise and tickets to the matches have created excitement among fans of both sports and trading.
The company produced a series of promotional materials dedicated to the partnership exclusively for Exness affiliates, which received high conversion rates.
The campaign resulted in increased brand awareness in the region, a substantial spike in LATAM registrations, as well as considerable increases in social media reach and website traffic.
Strategic takeaways for affiliate marketers.
Exness’ new campaigns offer a blueprint for affiliate marketers looking to elevate their strategies. By understanding the passions that drive their audience and creatively integrating them with compelling promotions, affiliates can ignite a surge in acquired clients. Whether you are partnering with a trading platform or finance industry influencers, the essence of these campaigns’ success lies in their ability to engage, excite, and inspire action.
As we analyze these campaigns, several strategic takeaways emerge for affiliate marketers.
The blueprint for affiliate marketers:
1. Targeted messaging: Both campaigns succeed by speaking directly to the heart of their audiences. By recognizing the unique characteristics of traders and sports fans, the messages resonate on a deeper level.
2. Visual and emotional appeal: Vibrant promotional assets, including banners and videos, are designed to evoke strong emotions, vital for capturing attention and driving action.
3. Regional focus: By targeting specific regions, such as LATAM for Exness x LALIGA, the campaign ensures cultural relevance and increased chances of engagement.
4. Exclusive creatives: Offering custom assets and promotions for selected partners and affiliates adds an element of exclusivity, stimulating a sense of value and urgency among traders.
The lesson for affiliate marketers is clear. To achieve exceptional outcomes, such as a surge in registrations and a significant increase in brand awareness, it’s crucial to combine strategic partnerships with a profound understanding of your audience’s passions. The “Born to Trade” and LALIGA campaigns illustrate that when you align your marketing efforts with a deep understanding of your audience, you can spark interest and achieve notable results.
Interested in leveraging global marketing campaigns and earning commission for bringing traders? Register for the Exness Affiliate Program today.
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