Despite the ongoing turmoil between TikTok and the US and British governments, the social media platform shows no signs of slowing down. In fact, after having taken over the video content market, the social media marketing market, it seems they might be inching into the search engine world.
There are theories, posed by Performance Marketing World, that say that TikTok might soon rival Google and Bing as a search engine.
PMW said: “Rumours and reports are saying that TikTok is getting closer to launching its own search ads platform, where businesses can bid on keywords, putting it in direct competition with search giants Google and Microsoft.”
You can somewhat see the logic. If there can be a video about it, you’re likely to find it on TikTok, the same way YouTube was once the Google for video content. But it’s hard to see the platform go any further, becoming the authority on files, websites, images, and everything else Google provides, for example.
However, Performance Marketing World doesn’t propose it offers the exact same service, with Google’s SVP Prabhakar Raghavan saying: “40% of young people, when they’re looking for a place for lunch, don’t go to Google Maps or Search, they go to TikTok or Instagram.”
