TikTok is entering into a new partnership with NCSolutions to help marketers increase the monitoring of in-app campaigns. This will make use of the NCSolutions technology which makes use of machine learning solutions to track sales performance and advertising exposure. This means that advertisers on TikTok will be able to better understand and track the results of their campaigns.
TikTok released a statement on the move: “[The process] measures the incremental sales lift of in-person and online purchases after seeing an ad on TikTok. Through partnerships with retailers and machine learning technology, NCS quantifies the effectiveness of advertising campaigns and is used by many of the most trusted brands in the United States.”
So far, the partenership has already been showing positive results: “From those who have started measuring their campaigns with NCS, we’ve already seen some incredible results. In fact, 33 out of 36 campaigns measured by NCS drove statistically significant lift, with an average return on ad spend (ROAS) of $2.66. That’s 2.4x the ROAS compared to the median NCS performance benchmark.”
Generally, measuring the results of an ad campaign can be difficult, especially with exposure potentially leading to consumer interest, but usually, this data can only be monitored if the consumer clicks through a link on an advert. The partnership with NCSolutions aims to fill in some of these gaps and provide advertisers with yet more insight into the aspects of their advertising campaigns, which could prove extremely beneficial for anyone marketing through TikTok.
TikTok is entering into a new partnership with NCSolutions to help marketers increase the monitoring of in-app campaigns. This will make use of the NCSolutions technology which makes use of machine learning solutions to track sales performance and advertising exposure. This means that advertisers on TikTok will be able to better understand and track the results of their campaigns.
TikTok released a statement on the move: “[The process] measures the incremental sales lift of in-person and online purchases after seeing an ad on TikTok. Through partnerships with retailers and machine learning technology, NCS quantifies the effectiveness of advertising campaigns and is used by many of the most trusted brands in the United States.”
So far, the partenership has already been showing positive results: “From those who have started measuring their campaigns with NCS, we’ve already seen some incredible results. In fact, 33 out of 36 campaigns measured by NCS drove statistically significant lift, with an average return on ad spend (ROAS) of $2.66. That’s 2.4x the ROAS compared to the median NCS performance benchmark.”
Generally, measuring the results of an ad campaign can be difficult, especially with exposure potentially leading to consumer interest, but usually, this data can only be monitored if the consumer clicks through a link on an advert. The partnership with NCSolutions aims to fill in some of these gaps and provide advertisers with yet more insight into the aspects of their advertising campaigns, which could prove extremely beneficial for anyone marketing through TikTok.
