The ultimate weapon against Fraud: Anura publishes new eBook

The customer purchasing journey has become somewhat fragmented as customers now traverse multiple channels and platforms before eventually purchasing a product online. The advancement of social media channels and other shopping marketplaces has enabled this once linear journey to become complex, allowing loopholes in attribution to occur and, with that, ad fraud opportunities to seep in.

Fraudsters are looking to siphon billions from advertising budgets because of the marketplace fragmentation and lack of accurate tracking data currently in place for advertisers.

If you’re running digital campaigns or affiliate marketing programs, you already know that ad fraud isn’t just a minor inconvenience – it’s a massive, multi-billion-dollar problem for your business as it impacts costs, resources and more importantly your bottom line profits! 

The question is, how do you fight back affiliate fraud effectively? 

Anura.io has the answer! 

Their latest Ultimate Guide to Ad Fraud is a must-read for marketers, advertisers, and business owners who want to protect their investments and maximise their ad performance. 

This comprehensive eBook doesn’t just outline the problem; it gives you the tools and insights needed to tackle ad fraud head-on. Anura has leveraged their own extensive data to back out the predictions and assumptions being shared in this book. The numbers speak volumes on why this has become a pandemic that needs addressing.

Why This eBook is a Game-Changer for Digital Marketers

Ad fraud is becoming more sophisticated, and traditional detection methods just aren’t enough. 

The Ultimate Guide to Ad Fraud provides a deep dive into:

• What ad fraud really is and why it’s costing businesses billions every year.
• The different types of ad fraud – from click fraud and bot traffic to domain spoofing and pixel stuffing.
• How ad fraud affects your campaigns – leading to lost revenue, misleading analytics, and wasted ad spend.
• Ways to detect and prevent fraud with cutting-edge strategies and technology.
• How to choose the best fraud detection solution to protect your digital investments.

What’s at Stake?

According to the book, ad fraud, which ultimately impacts affiliate programs too,  has cost advertisers an estimated $140 billion in 2024. If this is left unchecked, Anura predicts even higher rates vs what Statista recently published in their guide, to be closer to $200 billion by the end of 2028 – based on their own data. 

A further warning to marketers as to why they cannot continue to ignore the global ad fraud and address the problem currently being faced and clearly evidenced as being experienced across multiple sectors. 

It’s unfortunate that these fraudsters are becoming more advanced, with the help of deploying AI-driven bots and leveraging residential VPNs to bypass traditional security or early catching measures. Without a proper fraud detection strategy, businesses risk:

• Losing ad spend to fraudulent traffic instead of real, potential customers.
• Making poor marketing decisions based on misleading data.
• Damaging their brand reputation by inadvertently engaging in fraudulent ad placements.

The Good News: You Can Fight Fraud

The eBook Anura has published provides practical, actionable solutions to combat ad fraud, including:

• How to analyse traffic patterns for red flags such as unusual spikes, short session durations, and geographic inconsistencies.
• How to identify and prevent click fraud that drains PPC budgets.
• Why the right fraud detection platform is crucial in today’s fast-evolving ad landscape.
• How to ensure your fraud solution is effective—without blocking legitimate users or sending false positives which can also impact your profit margins and sales target results.

Download the Ultimate Guide to Fraud eBook – it’s FREE!

If you want to stop ad fraud from draining your marketing budget, downloading The Ultimate Guide to Ad Fraud is the first step.

This isn’t just another whitepaper, it’s a battle plan for protecting your digital campaigns and ensuring your advertising efforts drive real results.

Download The Ultimate Guide to Fraud.

Don’t let fraudsters dictate the success of your campaigns. Download this FREE book and take control of your marketing campaigns today!