The iGaming industry and technology have always gone hand-in-hand. As the internet was first beginning, a few genres of content and websites were established, and first among them were online casinos.
The iGaming industry has since evolved and the most identifiable change you can see is with its technological advancements. To the players, this includes more involved slot games, better graphics, live dealers, etc. but to those of us in the industry, the most obvious and best-serving advancement is the introduction of affiliate marketing.
What are the best advancements behind the scenes? Where can you improve your iGaming affiliate program with the latest tech advancements? Take a look at our guide to stay informed…
All-in-one platforms
It might come as the standard nowadays, but there is no overestimating the impact of all-in-one affiliate program management platforms. Affiliate managers are spinning a lot of different plates keeping everything in check, therefore it takes a lot of the work out of simply keeping everything together.
There have been a lot of software programs developed for affiliate marketing that allow you to control hundreds of accounts in the one place, like impact.com, which is particularly useful in iGaming. A lot of care in choosing iGaming affiliate partners comes down to regulation and not marketing to vulnerable people, but because of those restrictions affiliate marketing becomes a numbers game. Having a lot of affiliate partners is the norm and managing them all from the one place is appreciated.
Tracking software
However, having so many affiliate partners means that it’s easy to let things slip through the cracks. iGaming developers like working with affiliate marketers with genres and audiences in tech, gaming, crypto, etc. who are a smart bunch who know how to bot or contrive their way to a bigger commission. It’s important to keep your software updated with the latest tracking capabilities, so that you can spot any bad apples.
Additionally, you might simply be overpaying for what you’re getting. Half of being an affiliate manager is making sure that the partner is paid fairly, which aids both of you.
Mobile compatibility
Mobile compatibility is of particular importance in the iGaming industry. iGaming platforms are so well adopted by mobile users that a game developed without mobile compatibility is basically useless – or at least omitting an enormous and influential market share.
Additionally, even affiliate programs should be mobile compatible. Affiliate marketers are likely to at least appreciate checking, updating, communicating and otherwise working on their campaign, your campaign, as quickly and conveniently as possible, and if that means not waiting to boot up their PC, they’ll want it.
Affiliate partner software
Then there is finding your affiliate partners to begin with. Modern software can help you there too, helping you find affiliate partners that are reliable, high performing, high return, high reach and otherwise filtered to suit your needs. In fact, we recently covered the Instagram affiliate marketing program which works as a recruiting platform for affiliate managers and partners to access and find each other.
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