A collaboration amongst industry-leading brands has developed in the US in order to come together to promote responsible gaming. This is the world’s first collaboration of its kind and includes massive brand names like Bally’s Corporation, BetMGM, DraftKings, Entain, FanDuel Group and MGM Resorts International.
The companies have collaborated on a 12-point pledge which is to be considered an industry benchmark for responsible gambling principles. The principles are made up of the four core points: “only operating within legal markets that provide consumer protections; instil responsible gaming culture throughout the business; ensure all online gaming is fun and enjoyed as a form of entertainment, and to understand some players may need additional tools and support for their gaming activities”.
BetMGM’s chief legal officer Joshua Jessen commented: “Responsible gambling is at the forefront of everything we do at BetMGM. While we operate in a highly competitive industry, we are proud to stand together with our colleagues to adopt these important principles.
“Creating a consistent standard of responsible gaming measures across the board greatly strengthens our collective commitment to our customers, employees and the communities where we operate.”
FanDuel’s vice-president for responsible gaming, Adam Warrington, also said: “FanDuel is committed to collaborating and partnering with every participating operator and our entire industry on these 12 principles of responsible online gaming.
“Collectively, we have the privilege and opportunity to set the standard for what it means to be a responsible operator by leading from the front and collectively enabling our customers to responsibly enjoy our products.”
