We are back again with another episode in season 4 of the Affiliate Marketing Podcast. We have been joined by some incredible guests in the season so far, and this week is no different. This week, Lee-Ann was joined by Seth Rubin, the managing director at the small business network Grow.
Seth Rubin has worked in the affiliate marketing industry for over 13 years now and currently works at the global affiliate marketing network Tradedoubler. At Tradedoubler, Seth is head of the small business network Grow, which helps small businesses to reach their target audience in the most cost effective, fast, and simple way possible. Grow provide their clients with access to marketing opportunities that change the way they approach their audience, put the necessary resources at their fingertips, and offer them with countless development opportunities. To learn more about Grow visit their website at https://grow.tradedoubler.com/us/.
Listen to hear more about:
- How affiliate marketing can greatly help a small business
- The importance of building and nurturing relationships within the industry
- Common mistakes that can be avoided in the affiliate industry
[04:00] Seth discusses what a small business should consider before they invest into an affiliate program.
[10:00] Lee-Ann talks about how the relationship between a publisher and a brand has come a long way within the affiliate industry.
[20:00] Learn about the importance of engaging and working closely with affiliates in order to increase sales.
[26:00] Seth and Lee-Ann discuss the future of the affiliate industry following the pandemic.
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We will be adding new episodes as we continue our 4TH SEASON of the Affiliate Marketing Podcast which will be featuring guests who’ll be sharing insights on SEO, Social Media, Paid Advertising, Social Selling and so much more!
