In this edition of The 3 Questions Podcast, affiliate marketing veteran Lee-Ann Johnstone caught up with Martin Calvert and Stuart McFarlane. Martin is the Marketing Director for ICS Digital, while Sharon is Managing Director for Crystal Content.
The trio discussed how businesses have used the past couple of months in isolation to assess what is and isn’t working. Certain verticals, such as sports betting, were also touched upon.
Proactivity was also discussed, amongst other things. If you want to listen to the full podcast, you can do so below.
