Paysafe Group’s marketing technology and services provider, Income Access, has strengthened its partnership with The Stars Group which will see them power the newly launched affiliate programme, Stars Affiliate Club.
Affiliates and partners of the new programme are set to have access to a number of benefits of the Income Access platform, including robust reporting and tracking features to help in the optimisation of acquisition and retention initiatives.
Tara Wilson, SVP and General Manager at Income Access, commented on the new partnership: “Partnering with The Stars Group, one of the gaming industry’s most respected leaders in quality entertainment and social responsibility, represents a landmark occasion for Income Access. Through this mutually beneficial relationship, we will further solidify our position as the leading provider of strategic solutions for the industry’s top brands.”
Income Access currently supplies affiliate marketing software, equipped with multi-channel tracking and reporting technology, to an array of partners across the regulated iGaming space. While Stars Affiliate Club offers support to PokerStars, PokerStars Casino, Full Tilt, BetStars and Sky Bet by Stars in Italy.
Affiliate partners are able to access a single resource to simultaneously promote multiple brands and leverage the support of Stars Affiliate Club’s team of industry specialists.
Jason Prasad, Department Head of Affiliates at The Stars Group, celebrated the launch of Stars Affiliate Club: “We believe Stars Affiliate Club is the first programme of its kind in the industry. The affiliate team here has worked closely with our partners on this for some time and we’re really excited to see it in action. It’s a big step forward in our goal to become the number one affiliate programme worldwide.”
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