This week on the Affiliate Marketing Podcast, we have a special episode for you to enjoy. Lee-Ann is sharing this insightful podcast that was recorded with two fellow Affiliate OG’s, KJ Rocker and Vasilii Gamov. The three of them met in London last month and this is your chance to hear them discuss what they believe will happen next in this ever-changing industry. Discover why keeping your mindset strong is key for a career in Affiliate Marketing…
Listen in here for all of the insights:
AI – Friend or Foe?
Vasilii asks Lee-Ann and KJ how AI has impacted their day-to-day and how they have engaged with it.
Lee-Ann says, “I haven’t really engaged a lot of AI yet, other than ChatGPT and some of the basic tools that are out there. We’ve certainly used it to help with publisher discovery. We’ve used it to help with content writing. It’s probably saved, I would say, about 25% of resource time for us.
“I don’t think AI is at the point where it can replace humans, certainly not, but it can help to augment. I think we should all be exploring it because it’s a new wave of technology and in this industry, when you are tech forward, you’re more successful.”
KJ comments, “I mean, there are different ways you can use AI and that’s the beauty of it. I usually use it within my campaigns or stuff that is researched. Usually when we were doing all the psychographics and all the demographic research and stuff like that. It used to take us a week and now it hardly takes a day to go out and complete everything.”
Vasilii adds, “I remember the time about 15 years ago with my first video blogs and so on, it took about a week to type these subtitles to make a transcription. Now I press one button, I do some corrections during 20 minutes and it’s ready. It’s done!”
The Importance of Having a Mentor
Lee-Ann raises the topic of mentorship, “The biggest tip I can give anybody that’s on the publisher side is to get yourself a mentor. Get yourself a mentor who’s come before you. It was one of the things that I did last year for myself is that I’ve got a mentor. I’ve got somebody that I could talk to about running my business, about growing my business and ways to focus. Because you’re so in the weeds when you’re running campaigns and doing things, that you actually forget to think about working on your business.
“Sometimes when I speak to publishers, they say, ‘Oh, everybody’s going into Africa. I’m going to go into Africa’. My question to you is always why? What’s your why? Why are you doing this? If you can answer that why, then you’ve got a good business plan. If you can’t answer the why and you’re just doing it because you’ve got FOMO and everybody else is – let’s face it, we all do it.”
The Four Questions That Any Affiliate Should Ask Themselves
Lee-Ann offers these key points for consideration…
- How long do you want to run this business for?
- Who do you want to partner with?
- What services are you going to provide?
- How do you want to exit?
Listen to find out more about:
- Using AI in Affiliate Marketing
- Regulations and Licenses
- Mentorship – Why This Is a must-have
- Protecting Your Mental Health
Key segments of this podcast and where you can tune in to go direct:
[02:25] A Discussion on AI
[23:30] The Four Questions That Any Affiliate Should Ask Themselves
[26:08] The Importance of Sourcing a Mentor
The Final Countdown! Affiverse AMPLIFY 2024
Virtual Event – March 19 and 20
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Bringing together some of the most interesting and influential people in the performance marketing industry, don’t miss your chance to attend AMPLIFY 2024 and learn from them. Tickets are free but you must be registered. Or opt to watch at a time to suit you with an All Access Ticket.
Your All Access Pass (£49) ensures that you can watch/listen to all of the content at a time to suit you AFTER the event.
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