Spain have seen a year-on-year increase in affiliate spending, as well as overall marketing budgets during their second quarter.
Figures which have been released by La Dirección General de Ordenación del Juego (DGOJ) have shown that €82.5m has been spent on marketing in three months to the end of June 2019, which was increased by 1.2 per cent on the Q2 2018 figure.
Affiliate spending was at €8.7m, making up 10.5 per cent of the total. That number was up around 10 per cent when compared to Q2 2018, however it was down almost 15 per cent when computer to Q1 2019.
Advertising was by far the biggest segment at €40.8m, with promotions at €29.2m, while sponsorship was at €3.75m. This was a decline of 24 per cent when compared to Q1.
The DGOJ figures have shown that Spain’s gross gaming revenue (GGR) for the quarter was €178.4m, which has represented a decrease of -7.9% compared to the previous quarter and an increase over the same quarter of 2018 of 6.7 per cent.
The monthly average of active accounts was 861,237, which has implied a slight growth of 0.18 per cent compared to the same quarter in 2018. The monthly average of new accounts is 235,920, with an annual decrease ifs -12 per cent.
This is good news for Spain as a nation following gambling incumbents inSpainbeing served dreaded news as national media reported that the PSOE minority government would be accepting ‘all recommendations’ which had been put forward by Spain’s Civic Ombudsman join limiting gambling advertising.
Despite holding no constitutional majority, the PSOE government began drafting a ‘Royal Decree’ which established new gambling advertising restrictions to be implemented as a federal law across all Spanish provinces.
Spanish media reported that the Ombudsman’s advertising recommendations had been accepted by the Ministry of Finance, which ordered Spain’s governmental departments to enforce new responsible gambling measures.
