Over the past decade, social media has become an essential part of our lives and it even effects the way that we do business. Nowadays, most brands use social media as their main marketing tool as it allows them to reach a wide audience quickly and easily. In order to make the most of your social media marketing and create high-quality content, there are a number of tools that you can use. So, if you want to improve your social media marketing in 2021 here are the tools that you need.
Biteable
Biteable is a platform that allows you to create engaging, entertaining, and informative videos for your social media accounts. It is known that visual content gets three times more engagement than plain text, so using a platform like Biteable will be extremely beneficial for your brand. This platform offers users with free video templates, music, footage, and animated scenes, meaning it is easy for you to create high-quality content.
Buffer
Are you looking to save time when it comes to managing your social media accounts and your content? If so, you need to install Buffer. This platform helps you to schedule, post and share content across all of your social media account efficiently, saving you both time and stress. Buffer helps you to fill your social media feeds with exciting and relevant content, ultimately helping you to market your brand better.
Sumo
When it comes to improving your social media marketing, Sumo is a tool that you should definitely use. Sumo has a whole suite of useful traffic and social media tools that can help to improve your brands marketing strategy. Sumo offers a social shares feature that makes it easy for an audience to share your content on social media. It will also keep track of the number of shares that your content gets, allowing you to see if your social media marketing has been effective or not.
Hootsuite
Hootsuite is a platform that helps you to handle all of your social media accounts in one convenient place and is free and easy to use. Hootsuite makes it easy for you to view all of your social media contents likes, comments and shares all on one dashboard. It also offers free online social media courses that can help you to develop better social media management and marketing skills.
Buzzsumo
Lastly, there is Buzzsumo. This is a research tool that tells you how your social media content is doing and who is sharing it. Research is a crucial part of marketing and can help to improve your marketing strategy greatly. By viewing the success of your social media content, it will allow you to see if you need to make any changes or improvements to your content and strategy.
As you can see, there are a number of fantastic tools available for you to use. So, if you are looking to improve your brands social media marketing this year, make sure that you give these tools a try.
