According to a study by Snapchat themselves, the platform with the most engaged users is Snapchat. To put it in Snap’s own words: “Study Shows Snapchat Evokes Stronger Emotions Than Some of the Biggest Platforms, Driving Deeper Brand Engagement”.
Now, this is a study conducted by Snapchat looking quite favourably on Snapchat, so take it with a pinch of salt, but if you trust their study, this is a useful bit of knowledge for social media marketers and affiliates to have.
As explained by Snapchat: “Neuro-Insight applied a lab-based brain-mapping method known as Steady State Topography (SST) — an industry-leading, award-winning technology used to measure second-by-second brain activity. In this case, they looked at users interacting with content on Snapchat as well as on other apps.
“As 126 participants in the study, ages 16 to 39, engaged with Snapchat and three competitive platforms in a natural environment, they wore headsets with 24 electrodes that measured brain activity.”
“As a part of their study, Neuro-Insight tested the same ads — across a variety of advertisers and categories — on Snapchat as well as the other tested apps. Despite showing participants the same exact ads across platforms, when users saw them on Snapchat, brain activity measured by SST technology found these ads to have engagement scores that were 1.6 times greater than on the other platforms!”
Maybe it’s time to spend more of your marketing efforts on the Snapchat platform.
