It seems like there are plenty of podcasts on the market nowadays, and they cover any genre and topic that you can think of. Of course, this also means that there are plenty focused towards affiliate marketing. Here are some of the factors that you should think about if you are considering creating your own affiliate marketing podcast.
Short and digestible episodes
One reason why the podcast formatting works so well is that it creates something that is short and easy to digest. While some people are happy to sit back and listen to something that goes on for hours, there are others who want something a little shorter and snappier.
For an affiliate marketing podcast, you always want to try to keep it under an hour. This makes it convenient for people to pick up and listen to when they can. They might be commuting, at the gym, or even just sitting around their home and relaxing.
The podcast format works best in these smaller segments compared to something long and rambling – especially if the subject is something specialised like affiliate marketing.
A chance to share your expertise
A great reason to create an affiliate marketing podcast is that it allows you to share your expertise with an audience. You will no doubt have your own set of skills and experience that help you to drive results within your own practices. The podcast is the perfect platform for you to then pass on your expertise to those who might be searching for more guidance.
Of course, it is important that you consider the audience who will be listening to your affiliate marketing podcast. If you are speaking to other affiliate experts then you can use more industry jargon and keywords. However, if you are going to be talking to those just starting out in their affiliate marketing journey, you are likely going to need to simplify your language and explain things in a little more detail.
Time and effort
Many make the mistake of thinking that all you need to do to create an affiliate marketing podcast is sit down and talk into a microphone for a length of time. However, this is not the case at all.
You need to make sure that you put in the effort to the podcast to make it good. You need to plan it out beforehand – which might require coordinating with any guests you want to have on – and it will require editing to create a polished final product.
On top of this, you will need to make sure that you market the podcast properly so that people are able to find it. You don’t want to put in all of this work for people to pass it by!
Podcasts are a fantastic tool that affiliates can take advantage of. Want to see how this can be implemented fully? Why not check out the latest episode of our Affiliate Marketing Podcast? Learn more about the industry – and pick up some inspiration for what your own podcast could look like if you were to make one.
