Bluesky, the decentralised social media platform backed by Twitter co-founder Jack Dorsey, has been gaining traction as a promising alternative to traditional networks like Twitter and Instagram. With its focus on decentralisation, user control, and a community-first approach, many affiliates are wondering whether now is the right time to establish a presence on Bluesky.
As with any emerging platform, there are opportunities and challenges. Here’s a breakdown of what Bluesky offers, its potential drawbacks, and whether affiliates should take the plunge.
What is Bluesky, and why is it gaining attention?
Bluesky positions itself as a decentralised alternative to traditional social networks. Unlike platforms like Twitter or Facebook, which are controlled by centralised entities, Bluesky operates on a decentralised protocol, giving users more control over their data and the algorithms that shape their experience.
The platform is still in its early stages but has garnered attention for its commitment to transparency, user privacy, and open-source development. It’s particularly appealing to users who are disillusioned with mainstream social media and its issues, such as data mining, aggressive monetisation tactics, and a lack of user control.
Advantages of Bluesky for affiliates
1. Early adopter advantage
Joining Bluesky now gives affiliates the chance to establish themselves early, building a following before the platform becomes crowded. Early adoption can position affiliates as pioneers in their niche, gaining visibility as the platform grows.
2. Niche audiences and engagement
Bluesky’s user base, while smaller than established platforms, tends to be highly engaged and community-driven. Affiliates who cater to niche markets may find it easier to connect with like-minded audiences and build genuine relationships.
3. Less competition
With fewer brands and competitors currently active on Bluesky, affiliates have a better chance of standing out. This can lead to higher engagement rates and more meaningful interactions with followers.
4. Decentralisation aligns with transparency
Bluesky’s decentralised model prioritises user trust and transparency, which aligns well with affiliates who value authenticity. Affiliates can build credibility by showcasing their ethical practices and providing honest product recommendations.
5. A fresh start with no algorithmic hurdles
Bluesky’s approach to content visibility is less reliant on opaque algorithms compared to platforms like Instagram or Facebook. Affiliates have a fairer chance to reach their audience without battling pay-to-play models or constantly changing algorithm rules.
Disadvantages of Bluesky for affiliates
1. Small user base
As a relatively new platform, Bluesky’s audience is still limited compared to giants like Instagram or TikTok. Affiliates may struggle to reach large numbers of potential customers, particularly if their target audience isn’t already on the platform.
2. Uncertain growth trajectory
While Bluesky shows promise, its long-term success is far from guaranteed. Affiliates investing time and resources into building a presence may face challenges if the platform fails to gain widespread adoption.
3. Limited tools for monetisation
Unlike established platforms with built-in affiliate tools, analytics, and ad options, Bluesky currently lacks robust features to support affiliates in tracking performance or monetising their content.
4. Learning curve and time commitment
Adopting a new platform requires time and effort to understand its culture, features, and best practices. Affiliates who are already stretched thin managing other social channels may find it difficult to dedicate the necessary resources.
5. No direct integration with affiliate platforms (yet)
Many affiliate programs and networks are designed to integrate seamlessly with mainstream platforms. Bluesky’s decentralised nature means it may take longer for these tools to become available, limiting immediate opportunities for affiliates to track and optimise campaigns.
How affiliates can make Bluesky work for them
For those who decide to explore Bluesky, success will depend on strategic planning and an understanding of the platform’s unique environment. Here are some tips for affiliates looking to make the most of Bluesky:
1. Focus on relationship-building
Bluesky prioritises community engagement over mass broadcasting. Affiliates should focus on authentic interactions, responding to comments, and participating in meaningful discussions.
2. Leverage storytelling
Content that tells a story—whether it’s about how a product solves a problem or how it fits into everyday life—resonates well on Bluesky. Affiliates should experiment with posts that offer value beyond promotion.
3. Adapt to a decentralised culture
Bluesky users value transparency and control. Affiliates should be upfront about partnerships and affiliate links, building trust with their audience through honesty and ethical practices.
4. Experiment with niche content
Bluesky’s smaller but engaged audience makes it ideal for testing niche campaigns. Affiliates can create tailored content for specific interests, testing what resonates best with their followers.
Is now the right time to join?
The decision to set up a Bluesky account depends on an affiliate’s goals, audience, and resources. If you’re looking to get in early, build an engaged community, and experiment with a decentralised approach to social media, Bluesky offers an exciting opportunity. However, if your priority is reaching large audiences quickly or leveraging advanced monetisation tools, you may want to wait until the platform matures.
Bluesky’s future is uncertain, but its emphasis on transparency, community, and decentralisation aligns with the growing demand for more ethical social media experiences. Affiliates who can adapt to this environment stand to benefit from its potential growth and the chance to connect with audiences in a new and meaningful way.
Final thoughts
Bluesky may not yet rival the scale of platforms like Instagram or TikTok, but it’s carving out a unique space in the social media world. For affiliates willing to invest time in building relationships and testing strategies, it offers a promising alternative to traditional networks.
The key is to balance risk and reward: keep an eye on Bluesky’s evolution while continuing to prioritise tried-and-tested platforms. Whether you jump in now or wait for the dust to settle, one thing is clear—Bluesky is a platform to watch.
