YouTube is making moves to better embrace short-form video content, which means a lot more opportunities for creators and brands looking to market on the platform. The site recently announced, via a Twitter statement from Chief Product Officer Neal Mohan, its expansion plans to facilitate the new format of video content on the site.
The main addition is the expansion of the Shorts Fund with 70 new regions added to the platform’s analytics features.
What’s happening?
The Shorts feature, which is YouTube’s way of encouraging short-form video content on its site, offers a Shorts Fund, which allows creators to receive payment for their viral clips. However, previously it only covered the US. With this new expansion, the Shorts Fund will allow access to creators in over 30 countries, including Argentina, Australia, Canada, Egypt, Germany, Italy, and South Korea.
YouTube’s appreciation for the popularity of short-form video content was first apparent in May of 2021 when they announced that they would pay out $100 million to top Short creators throughout 2021 and 2022, as well as offering better support and motivation on the YouTube platform.
What does this mean for marketers?
Short-form video content isn’t going anywhere and can be a valuable tool for marketing and affiliate marketing.
The viral success of TikTok has a lot of platforms looking to imitate its features, like Instagram and Pinterest, with marketers looking to replicate its fast results.
More and more consumers are researching their brands and items before they buy, and short-form video content allows them to see quickly what they are buying. With audiences around the world seeing a brand’s content, and affiliate partnerships working around the world, these features can go a long way to getting more eyes on your brand.
