iGaming customer acquisition company Seven Star Digital has consolidated its BettingUS.com website with the launch of Compare.bet US.
BettingUS.com was first launched in 2018 and was the company’s first step into the US. At the time, this market was in its early days of post-PASPA regulation. But over the course of 2019, more and more states have legalised online gambling and the country is now rich in iGaming opportunities.
Luke Eales, Founder & CEO of Seven Star Digital, said: “This move represents Seven Star Digital’s commitment to its Compare.bet brand.
“It is generating a growing number of FTDs for UK casino and betting operators, via both pay per click and organic channels. We believe the project offers huge growth potential.”
Localisation
Seven Star Digital has recently optimised Compare.bet for a range of markets. In addition to the now-live US version, there are also separate sites for players who speak Spanish, German and Portuguese.
As part of Compare.bet US’ introduction to the world, BettingUS’ New Jersey licence will transition over. The new website also has a number of other state licences in the pipeline.
When announcing the latest launch, Eales also spoke about his future plans with this part of the business. He said: “We’re very focused on building innovative new features for Compare.bet, and want to ensure that our US visitors share in that benefit going into 2020.
“Centralising our efforts to build a better gambling comparison experience will ensure that bettors in all of our target markets enjoy our best and most creative ideas.”
Compare.bet US’ features
The consolidation of Betting US is one of Seven Star’s various ventures to broaden its offerings. As part of its efforts to delve into eSports, it partnered with SickOdds.com in June. This vertical will also be available on the US-facing Compare.bet site.
The website will also include football, poker, bingo and lottery. There will be a magazine called ‘The Warm Up‘, along with an ‘Add to Compare‘ feature. The latter of these allows players to pick between brands and odds with more ease.
Compare.bet News will also be introduced as an expansion of BettingUS.com.
