Senet Group announces 5 new partnerships

UK responsible gambling body Senet Group has announced partnerships with five of the UK’s largest casino and gaming companies. Aspers, Caesars, Genting, Playtech and the Rank Group, have joined the likes of GVC (LadbrokesCoral), William Hill, Paddy Power Betfair, SkyBet and Scotbet.
The Senet Group was established in 2014 to promote responsible gambling standards in the UK and to ensure the marketing of gambling is socially responsible. The new partners will now sit on the Senet Group’s quarterly CEO forum, which advises the Senet board and its independent Chairman Gillian Wilmot.
Since 2014, the Senet Group has played an important role in the development and improvement of advertising standards in the gambling sector, in addition to running player messaging campaigns under the When the fun stops, stop tagline. Senet Group also runs MOSES, the self-exclusion scheme for UK high street bookmarkers.
Commenting on the new joiners, Sarah Hanratty, Chief Executive of the Senet Group, said: “With a great many initiatives and projects underway across the gambling industry, aimed at understanding and reducing problem gambling, the sector needs to improve its ability to collaborate on the development, testing and sharing of interventions which work.  
“Senet is doing its part in leading and facilitating collaborative projects, and I am delighted that our new partners have chosen to recognise the importance of collective leadership on safer gambling.”
On behalf of the new funding partners, John O’Reilly, CEO Rank Group plc, added: “This is a significant statement of intent from all five companies who share the view that responsible gambling should be at the heart of our businesses.
“The SenetGroup is well placed to deliver an ambitious programme of work, and today’s announcement further strengthens the industry’s wider commitment to ensuring a safer gambling environment can be enjoyed by all customers.  There is a lot to do, an appetite to do it, and we are delighted to be adding our collective muscle to the SenetGroup’s work.”