This week on the Affiliate Marketing Podcast, Lee-Ann reflects on this holiday season. Join us as we wrap up 2024 with a heartfelt look back on a year filled with growth, surprises, and invaluable lessons. From industry trends to personal milestones, this episode is a blend of gratitude, insights, and a look ahead to the opportunities that 2025 holds.
2024 was a whirlwind of innovation and growth in affiliate marketing. This episode reflects on the year’s defining moments, from the continued rise of video content and double-digit growth in performance marketing to overcoming regulatory challenges. The industry saw significant advancements, including the adoption of AI tools and a shift in influencer marketing strategies toward sustainability and performance.
At Affiverse, 2024 was a landmark year. We scaled our reach to over 50,000 performance marketers, achieved a top 2% global podcast ranking, and hosted our first 250+ person summit with experts from leading platforms like Google and TikTok. Our commitment to community growth remained steadfast, as we developed resources and provided training for hundreds of affiliate managers.
As we prepare for 2025, the podcast reflects on the lessons learned: the power of collaboration, the value of authenticity, and the necessity of adapting to ever-changing industry dynamics. This episode also shares insights into what’s next for Affiverse and offers encouragement for embracing the opportunities the new year will bring.
You can check out our top 10 podcasts of 2024 on our blog. As always, we extend our thanks to you for tuning in each week and contributing to the conversation.
[00:29] Opening Reflections: “Was 2024 the year you expected?”
[1:35] Celebrating Community Wins: Highlights from Affiverse’s growth journey.
[07:50] Lessons learned in 2024.
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