Welcome to the final episode of Season 17 of the Affiliate Marketing Podcast, brought to you by impact.com. Throughout this season, we’ve been graced with incredible guests, sharing valuable insights, strategies, and predictions for the future of affiliate marketing, especially as we head toward the peak sales season in 2024.
If you missed any of this season, don’t worry! This episode will give you a rundown of the best advice from our lineup of experts. You can catch-up on all of the episodes over on our YouTube channel.
Remember to subscribe to our weekly podcast to keep updated on all things affiliate marketing.
Now, let’s dive into the key takeaways from Season 17!…
Robert Glazer on the Evolution of Affiliate Marketing
To kick off the season, we welcomed Robert Glazer, Founder and Board Chair at Acceleration Partners. As industry veterans, Lee-Ann and Robert delved into how affiliate marketing has evolved, from its humble beginnings to its current role, driven by technology and AI. Robert shared his thoughts on the foundational principles of affiliate marketing—relationships and trust—while also predicting the future of technology in the industry. One key takeaway was the rising importance of a Chief Partnership Officer within organizations, signaling a shift in how affiliate marketing integrates with broader business strategies.
Holiday and Peak Planning Strategies for Affiliate Marketers –Melissa Feemster
Are you already planning for Peak? We don’t want to wish this year away, but it’s nearly time to hit the sales period with BlackFriday, ThanksGiving and Holiday season just around the corner. According to Melissa Feemster, Co-Founder at Team Bespoke, and the ton of research on consumer behaviours that her team have curated, you should be getting ready right NOW to get ahead of what’s coming up.
Even though the conversation mainly focused on the US and the economic impacts of the election year, one thing remains true across the world – you need to anticipate what the best offers will be and follow hot trends to get ahead of the competition around these sale dates.
In this episode Melissa offers some incredible tactics to tackle the coming holiday season, listen in closely as you might get some tips on how to plan yours!
Chris Pettit on Affiliate Payments and Working Capital
Chris Pettit, CEO at Revving, tackled the often-overlooked issue of payment delays in affiliate marketing. Affiliates are frequently left waiting for commissions, sometimes for more than 60 days. Chris’s solution addresses this problem by offering affiliates faster payments, ensuring that they can continue to grow their businesses without cash flow concerns. For affiliates, this is a game-changer. This is one you don’t want to miss!
Listen to find out more about:
- Why does it take affiliates so long to get the credit they deserve?
- Advocacy Programs and blurring the lines
- Leveraging TikTok for Business
Key segments of this podcast and where you can tune in to go direct:
[02:28] The three fundamental changes in the affiliate marketing industry.
[29:05] Why it is so important for brands to consider their segmentation right now.
[38:05] Coming up in Season 18 – we’ll explore the world of Crypto and Blockchain Marketing!
Tune in next week when we kick off with Season 18!
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ELEVATE Summit 2024 – LONDON
THE FINAL COUNTDOWN! Join us in London on 16-17 September.
Limited Tickets Remain! GET YOUR TICKET HERE
Tickets to this two-day conference at Park Plaza Westminster Bridge, include:
- Full two-day conference and keynote speaker line-up (Learning from the best in the industry)
- Access to specific Masterclasses helping you level up your performance and skills development
- Lunch and Refreshments FREE on both days
- Networking and Exhibitor Area
- Matchmaking meet-ups
- A Social Networking party
Don’t miss your chance to be a part of this groundbreaking ELEVATE summit and take your performance and lead generation marketing efforts to new heights.
Secure your ticket and learn with industry veterans what’s new and trending in the Affiliate and Lead Generation worlds – today by clicking here.
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