This year’s SBC Awards was a bit different to those hosted in previous years due to the current pandemic that the world is facing. Instead of cancelling the industry event that many of us look forward to each year, SBC decided to host it virtually in 2020.
The SBC Awards 2020 took place yesterday evening (9 December) with 800 virtual guests joining in on the celebrations. Below, we look at how the event went for some of the excellent brands nominated and shortlisted for these coveted awards.
Operator Awards
Within the operator award categories, there were some leading brands shortlisted. Bet365 managed to take home the award for Sportsbook of the Year with LeoVegas taking home Casino Operator of the Year.
Bet365 also managed to win the award for Best Affiliate Program and Kaizen Gaming won Marketing Campaign of the Year.
Sergey Portnov, CEO of Parimatch and Aiste Garneviciene, CCO of BetGames.TV scooped the prizes for Leader of the Year within the Operators and Suppliers Awards.
Affiliate Awards
The coveted Sports Affiliate of the Year award went to Better Collective, with Catena Media coming in a close runner up with a high commendation.
AskGamblers scooped up the prize for Casino Affiliate of the Year due to the impressive performance this year and the release of their new website.
Oddspedia won the award for Affiliate Product Innovation with Better Collective coming in as a highly commended runner up.
Supplier Awards
Aspire Global led the way by taking home the award for White Label Supplier of the Year. Within the sportsbook category, Betradar won Sportsbook Supplier of the Year.
Other awards in this category were highly competitive but Scientific Games managed to win Platform Provider of the Year. eSports Supplier of the Year went to Pinnacle Solution.
The Rising Star in Sports Betting Innovation/Software Award went to Shape Games and the Rising Star in Casino Innovation/Software Award went to Syndot.
Betgenius managed to scoop up both the award for Live Betting Product and for Sports Data Product which made this a good night for them all-round.
The Marketing Provider of the Year award went to Square in the Air who has been consistently creating effective campaigns within the industry.
Relax Gaming was the winner of Casino/Slots Developer of the Year with Yggdrasil receiving a high commendation from the judges.
Supplier Awards – Payments
The Payment Solution of the Year award went to MuchBetter. Mobile Payment Solution of the Year was awarded to Dimoco.
Trustly also managed to scoop the prize for Payment Innovation of the Year.
Congratulations to all
Congratulations to all of the operators, affiliates and suppliers who were shortlisted for the SBC Awards 2020. For the winners, these awards will mean a lot, especially after the tough year that everyone has faced.
The judges had some tough decisions on their hands but overall, the winners deserved to take home the trophies. Hopefully, next year’s event will allow industry professionals to come together and network as before. For now, virtual events are still very effective, and SBC has proven that once again!
