CJ, has announced the appointment of Santi Pierini as its new Chief Executive Officer. The Publicis Groupe’s partnership-based performance marketing platform released the news this week.
Welcoming a New Era of Growth
Bringing with him a distinguished career marked by diverse leadership experiences across various industries, Pierini’s tenure promises to usher in a new era of growth and strategic direction for CJ. His professional journey, which includes notable positions at Accenture, Adobe-acquired Day Software, and the esteemed Jet Propulsion Laboratory, reflects a breadth of expertise.
Pierini is a seasoned business leader in the affiliate marketing domain, having helmed CAKE, a performance marketing software company, and made impactful contributions at TUNE, another prominent player in the field.
Under Pierini’s leadership, CJ will operate under the guidance of Publicis Media Global CEO Talia Raviv, signaling a unified approach to driving synergy and maximising the platform’s potential within the broader Publicis network. His appointment reflects a strategic alignment aimed at capitalising on CJ’s established reputation while propelling it towards new heights of success and market influence.
Pierini said: “I am excited to join the passionate team of global CJ’ers and look forward to leading this prestigious brand that has been a paradigm of respect for me throughout my career in affiliate and partnerships marketing. The upcoming phase for CJ promises to be an exciting journey, building upon the value we’ve collectively created in building a most trusted partnership-based performance marketing platform that ensures sustained, profitable growth for all stakeholders.”
This transition marks the culmination of nearly five years of dedicated service by CJ’s outgoing CEO, Mayuresh Kshetramade, who has been an integral part of CJ’s leadership team for the past seven years.
Our congratulations go to Pierini as he steps into his new leadership role.
