It was announced on December 13th that there has been an agreement met between Gambling.com Group and Roto Sports that will expand the presence of Gambling.com.
What is the deal?
The deal will see Gambling.com Group, a leader in the online gambling industry, absorb RotoWire.com, which offers expert fantasy news and advice, $27.5 million.
The closure of the deal will occur in January of 2022 and is subject to customary closing conditions but is expected to see results quickly. The Gambling.com Group will gain the existing audience of RotoWire, its content library, workforce, and media partnerships, to expand on their affiliate revenue and expand amongst sports betting.
Why RotoWire?
RotoWire is a big player in fantasy sports. It held more than 100,000 paid subscriptions and more than 17 million web visitors throughout 2021 and brags a host of partnerships with some of the biggest sports media organisations in the US.
“Over the past 25 years, Peter and the RotoWire team have produced some of the best fantasy sports content in America and have in turn embedded their business into the heart of the American sports experience,” said Charles Gillespie, Chief Executive Officer of Gambling.com Group.
“Commercially, the RotoWire business has three different revenue streams, each generating over $1 million per year, which give it significant reach into sports media organizations as well as with advertisers and individual sports fans. These deep and long-lasting customer relationships are an ideal platform from which to capitalize on the new era of American sports – the betting and gaming era.”
