Rightlander, a leading compliance and marketing intelligence solution, has announced a new partnership with RavenTrack, a highly-respected affiliate marketing tracking platform.
The collaboration is designed to strengthen risk management and compliance, while expanding affiliate marketing potential for RavenTrack’s clients. Given the increasingly complex iGaming regulatory landscape, this partnership is good news for affiliates using the services of other companies.
Partnership overview: expand compliance solutions and marketing reach
The newly-announced collaboration brings together two industry pioneers, each with expertise in different but complementary areas of affiliate marketing. By integrating Rightlander’s advanced compliance tools into their tracking platform, RacenTrack’s clients will enjoy a comprehensive solution for ensuring marketing compliance, reducing risk and unlocking new affiliate marketing opportunities.
Some of the key features of Rightlander’s compliance technology RavenTrack clients will now be able to access include:
- Multi-Channel Monitoring: Rightlander’s technology scans—and monitors— promotional activities across web, search, and social media channels.
- Content Compliance Scanning: Using this tool, affiliates —and their marketing activities— are regularly reviewed to ensure they follow regulatory requirements.
- Risk Management and Reporting: Rightlander’s compliance suite also offers affiliates in-depth reports so they can quickly identify and address areas of concern. Crucially, before they risk regulatory breaches or potential financial penalties.
Uniting two industry leaders
Representatives from both companies’ leadership have praised the partnership. Speaking exclusively to Affiverse, Sarafina Wolde Gabriel, CEO of Rightlander, said:
“We are excited by our partnership with RavenTrack, which will enable us to extend our solutions to brands in both established and emerging markets.”
Adam Rowley, Marketing Director at RavenTrack added:
“At RavenTrack, we understand the critical importance of marketing compliance. Our collaboration with Rightlander represents a significant step forward in our mission to provide our clients with robust, innovative, and effective tools for managing their affiliate programs.”
What the partnership means for affiliates and affiliate managers
For affiliates and program managers, this new partnership offers a number of strategies in both compliance and marketing. With Rightlander’s compliance monitoring capabilities, for example, affiliate managers can oversee their programs with greater levels of accuracy, catching potential compliance issues early.
This collaboration also offers great tools for global expansion. As RavenTrack integrates Rightlander’s tools, affiliates can more confidently enter emerging markets, where regulations often differ significantly from jurisdictions they may be familiar with. Rightlander’s robust tracking and compliance technology will then help affiliate programs adapt to new requirements, making it easier to maintain compliance even as they expand.
Aside from regulatory compliance, the partnership also makes affiliate marketing campaigns more transparent. This can help to build trust with not just brands, but consumers, too.
About Rightlander
Founded in 2017, Rightlander is a leading provider of marketing compliance and intelligence solutions. They offer a vast selection of tools designed to help businesses monitor —and manage— compliance. They currently serve more than 300 brands, networks, and agencies, and work in a number of industries including iGaming, trading, and finance.
About RavenTrack
RavenTrack is an advanced affiliate tracking platform tailored specifically for the iGaming industry. RavenTrack provides a reliable and accurate platform that offers easy integrations, compliance technology, and more. Their platform is designed to be incredibly easy to use and claims to be the world’s most efficient.
