Racing Post Touch has been a permanent fixture in a number of betting shops and now the Racing Post B2B team aim to broaden the horizons of the product by introducing full form for horse racing.
The addition of full form adds the option for customers that want to view detailed form in the same format they are used to from the Racing Post betting shop display paper.
Not only does the feature allow customers to compare the detailed form for horses side-by-side using the show and hide feature, it also gives more casual customers valued Racing Post content including verdict, tips, key stats and predictor. The offering includes all British and Irish racing and selected international meetings.
Racing Post Touch users will now be able to access a vast array of stats and data for race entrants and previous races which will include:
- Detailed stats on the horse including name, weight, breeding, jockey, trainer, silk, age, sex, rating, previous starts/wins/placings, record on certain ground, record with headgear, record over course and distance, record in class, record going left/right handed and prize money
- Previous form up to 4 races prior which includes: previous race details (course/distance/ground/date/runners/grade/prize money), finishing position, starting price, distances, time of race, weight carried, ratings and records of horses in the race following the race.
Alan Pepperell, Head of Retail at Racing Post B2B, commented: “We are excited to be adding full form to our popular Racing Post Touch product. Full form caters for all retail horse racing customers with the ability to give a quick snapshot of a race through the verdict or predictor, displayed on a single interactive screen.
“This is another great addition to our product range and provides a valuable tool for the customers of our partners when analysing races.”
