Racing Post B2B to launch new sports betting brand at sixth Betting on Football event

Racing Post B2B will launch its new sports betting brand Intellr at this week’s SBC Betting on Football conference.
The well-known gambling content provider’s new site gives bookmakers and their customers key stats, analysis and predictions for 20 sports across hundreds of markets in over 70 languages.
Intellr will launch its flagship in-play football product that provides customers with ‘reliable, high-quality live tipping content. The smart, responsive and agile product bridges the gap between real-time action and tipping content, by showing a bookmaker’s odds alongside bet-prompting information’.
Will Fyler, Head of Digital for Racing Post and Intellr, will discuss the next steps for bet builders and the race to win the battle for in-play bet building. Discussing bet building alongside him is Jamie McKittrick, Head of Commercial, GVC Group, Mattias Eriksson, Chief Product Officer, Kambi, Mark Israney, Partner, Propus Partners and Jamie Roxburgh, VP Betting, Perform Group.
Elsewhere, Mark Davies, Swansea City’s Global Head of Partnerships, will feature on a panel discussing the saturation of football betting marketing, sponsorships and advertising and how it’s led to political and media criticism of the industry. Davies has over ten years experience at a variety of football clubs operating at the highest level from the EFL to Premier League and UEFA Champions League and will give an interesting insight into the next step for football-betting marketing.