William Hill has reported progress and performance as all its operating units return to trading, leading to promising Q3 recovery for the brand. Following the publication of their trading update for this quarter, they particularly want to note the performance of the international online and US-focused markets.
Thus far, online performance is thought to have boosted by 4% overall for the brand. This includes a growth in UK activities by 4%, with international ones growing by 6%.
This has been helped in part by a major update of the Mr Green live casino. The company believes that this has helped to deliver an enhanced player experience, and therefore a bigger interest in the brand as a whole.
Ulrik Bengtsson, the Chief Executive Officer of William Hill, said “We are very pleased with the trading performance of the Group, which has been borne out of the commitment, resilience and hard work of our teams across the business. I could not be prouder of them.”
It is thought that the only area that could report a loss in their Q3 stats is in retail units. Coronavirus restrictions across the UK have prevented these units from operating normally. However, the brand has also opened a further 1400 betting shops in this period.
With the £2.9 billion takeover by Caesars Entertainment on its way, the next stage of growth for William Hill will no doubt be focused on the American markets. Following the integration of Caesars’ resources, William Hill will have a presence in 15 states through 170 venues, in addition to mobile betting. This will no doubt help to contribute to their Q3 recovery further.
