Profit from LinkedIn’s Latest Move: Video Trends & Tactics for Affiliates

LinkedIn has begun testing a video trends feature across its US platform, potentially altering how affiliate marketers engage with professional audiences. This move indicates LinkedIn’s increasing investment in video content, which consistently outperforms traditional formats on social platforms. 

While many performance marketers remain fixated on Instagram Reels and TikTok algorithms, a quieter yet potentially more lucrative transformation is taking place on LinkedIn—a platform that has historically been underutilised by affiliate marketers despite its unparalleled access to high-value professional audiences.

The Evolution of LinkedIn as a Video Marketing Channel

LinkedIn has been expanding its video capabilities steadily over the past two years. As paid advertising costs continue to rise across Meta properties and TikTok, LinkedIn represents one of the last major platforms where organic reach remains substantive and targeting precision hasn’t yet been compromised by privacy regulations. Add video trends to this equation, and you have a perfect storm of opportunity for affiliate marketers willing to pivot their strategy.

Lakshman Somasundaram, Senior Director of Product at LinkedIn, confirmed the development in this post: “Rolling out a new test in the US today! We’re highlighting key video trends — inside both the video tab and the video carousel on feed. Trends will cover everything from workplace stories, to industry news, to job and career tips. If you see a trend you’ve got a take on, post a video on it! We’ll be on the lookout for videos to feature inside each trend.”

Potential Impact on Affiliate Strategy and Performance

Video trends on LinkedIn creates both opportunities and challenges for affiliate marketers. It enables product demonstrations, testimonials, and thought leadership content that can drive conversions while increasing competition for attention on the platform.

Early adopters could gain advantages in reach and engagement. LinkedIn’s algorithm typically rewards users of new features, giving first-movers a competitive edge.

Conversion rates are typically 2.4 times higher on video content versus static posts for B2B affiliate programs. LinkedIn’s professional context adds credibility that benefits affiliate marketers in SaaS, financial services, and professional development.

Navigating the B2B-B2C Crossover Opportunity

This feature may blur boundaries between B2B and B2C marketing on LinkedIn. Its trend-based nature suggests a more consumer-oriented approach, allowing affiliate marketers to reach professionals as both business decision-makers and consumers.

This crossover suits affiliate programs for productivity tools, premium subscriptions, and professional development resources that serve both personal and professional needs.

Actionable Strategies for Forward-Thinking Affiliates

For affiliate marketers looking to leverage this feature:

1. Create LinkedIn-specific video content balancing professionalism with trend relevance. Focus on short-form videos (under 60 seconds) that position affiliate offerings as solutions to professional challenges.
2. Partner with established LinkedIn content creators with engaged professional audiences. These collaborations provide immediate access to relevant viewers while building your platform presence.
3. Use comprehensive tracking systems measuring both engagement and conversion metrics. LinkedIn’s professional audience typically requires multiple touchpoints before converting, making attribution crucial for campaign optimisation.

This video trends feature opens new opportunities on the platform for those ready to adjust their strategies.

Don’t just read about industry changes—be part of the conversation that shapes how affiliate marketers respond to them. Join our growing network of forward-thinking professionals who are redefining what’s possible in affiliate marketing. Connect with us on LinkedIn