As Black Friday and Cyber Monday fast approach, affiliates often focus on the immediate surge in traffic and conversions. But high-quality, evergreen content tailored for this peak season can continue to deliver results for months, or even years, making it a valuable investment.
Here’s a guide on how to create content that captures holiday shoppers now while providing passive income well beyond the sales season.
Create evergreen buying guides
Start by crafting holiday-specific buying guides that hold value throughout the year. For example, a guide titled “Best Tech Gifts for Black Friday and Cyber Monday 2024” could include popular items like wireless headphones, fitness trackers, and smart home devices.
These products remain relevant long after the holiday season and attract shoppers interested in top recommendations even when sales are off. Be sure to include detailed descriptions, specifications, and comparisons, so readers find value in the guide whether they’re reading it in November or months later.
To keep the guide fresh, update it periodically with new product releases and pricing information. As Black Friday 2025 approaches, refresh this guide by adjusting product selections and highlighting any new deals.
By updating rather than rewriting, you save time while keeping your content relevant and ready to capture next year’s holiday traffic.
Write detailed product comparisons and reviews
Product comparisons and reviews are powerful tools for driving affiliate traffic, as they provide in-depth information on popular items. This type of content can stay relevant well after Black Friday and Cyber Monday because it appeals to shoppers looking for the “best” options across a wide variety of products.
Instead of focusing purely on price, highlight the specific features of each product and explain why it might be a better choice for different types of users. For instance, a comparison of top laptops might include details on performance, battery life, and portability. This helps potential buyers see which product suits their needs, regardless of the time of year. Make sure to incorporate long-tail keywords like “best wireless headphones for working out” or “top budget smartphones with great cameras” to attract ongoing searches.
Adding video or image comparisons can also make the reviews more engaging, appealing to visual learners and users who want quick answers. These visuals can also be repurposed for social media, where they can continue to drive traffic back to your site.
Target long-tail keywords
Long-tail keywords are crucial for driving organic traffic, especially during high-competition shopping periods like Black Friday. Focus on phrases specific to the holiday season yet broad enough to attract year-round searches, such as “affordable Black Friday smartwatches” or “best fitness trackers under $100.”
Using tools like Google Trends or SEMrush, identify keyword variations that blend high volume with low competition, ensuring your content can rank well during and after the peak season.
To optimise content for evergreen traffic, write naturally and ensure keywords fit smoothly into the text. Avoid stuffing keywords, as search engines are more likely to reward articles that prioritise user experience and readability.
When executed well, long-tail keyword strategies will bring consistent traffic from users seeking valuable shopping information throughout the year.
Build engaging visual content
Visual content, from infographics to product comparison charts, is an effective way to make your affiliate links more appealing. Use visuals to break down complex information and offer readers quick comparisons. For instance, a comparison table that highlights the specs of the top five Black Friday tablets in 2024 can provide a quick overview that drives users to click through and learn more.
Video content, like unboxing or hands-on reviews, is also impactful. You could create short videos for platforms like TikTok or Instagram Reels that showcase a product’s features or a quick demo. Link these videos back to your main site, where readers can find more detailed comparisons. Video content engages visitors and encourages them to spend more time on your site, increasing the likelihood of conversions.
Promote with email and social media
Starting your promotions early on social media and via email can create a buzz around your content. Use email to reach subscribers who might be interested in early deals, previewing your best Black Friday guides or announcing countdowns to specific sales. Include calls-to-action (CTAs) that encourage readers to bookmark the guide or subscribe for updates on new deals.
Social media is an ideal place for sharing updates, flash deals, and countdowns, especially as Black Friday and Cyber Monday draw closer. A series of Instagram or Facebook posts highlighting different parts of your guide can capture audience interest and drive traffic back to your site. Even after the holiday season, sharing product reviews, comparisons, and gift ideas can continue attracting engagement from latecomers and those preparing for other occasions.
Plan for regular updates and repurposing
Building long-lasting content means planning to update and repurpose it. Schedule times to refresh Black Friday and Cyber Monday guides with updated pricing, new products, and seasonal adjustments. This way, as you approach each new holiday season, you’ll have content that’s nearly ready to go.
Repurpose the content in different formats as well. A product comparison could become a short video series, a blog post could turn into an infographic, and so on. By diversifying your content formats, you can reach a wider audience and increase your site’s visibility across various platforms.
Creating value beyond Black Friday
High-quality, evergreen content focused on Black Friday and Cyber Monday can become a reliable source of passive income for affiliates. By building guides, reviews, and visuals that go beyond one-off sales, affiliates can attract long-term traffic and maintain visibility.
The effort you invest now sets up your affiliate program for ongoing growth, making holiday content work for you long after the season ends.
