Gambling software developer Playtech has signed a deal with Rightlander, supplier of industry compliance tools.
Through this new partnership, Rightlander’s software will sit alongside the Playtech IMS platform. This will provide multiple affiliate compliance tools, including Compliance Live – its newest offering.
Comprehensive compliance features
In addition to the above, Playtech’s partners will have access to an automated compliance monitor and PPC monitor. Moreover, a proactive affiliate finder will also be provided.
Ian Sims, Rightlander Founder, praised Playtech’s attitude to ensure that partners are compliant. His thoughts were as follows.
“It’s great to see Playtech taking steps to help its operators be as compliant as possible when it comes to the often-challenging area of affiliate compliance.
“Our technology does much of the heavy lifting, allowing operators to clearly see the publishers linking to their brands and be notified of any violation events that occur.
“This is a commendable move from Playtech. We encourage other platform providers and operators to take additional steps to improve affiliate compliance.”
Functional across multiple markets
Rightlander’s compliance monitor will help Playtech identify non-compliant content in multiple markets. These include the UK, Denmark, Sweden, Australia and the US.
Elsewhere, the proactive affiliate finder will enable for the scanning of millions of webpages each month. Thus, Playtech’s operators shall have the opportunity to find new websites.
The tools from Rightlander will complement Playtech’s success in other areas. Towards the end of 2019, the company announced new cross-vertical games concepts.
Anthony Evans, VP Strategy at Playtech, spoke about how Rightlander will help the company to hit its compliance targets. His words are below.
“We are delighted to welcome Rightlander to our SaaS programme,” he said.
Evans continued: “At Playtech, a key part of our mission is to equip licensees with the tools they need to comply with the most stringent of regulatory requirements.
“Rightlander represents exactly what we are looking for in a SaaS partner, offering both an understanding of the unique demands of the gambling industry and the specialist technology to address one of its major compliance challenges.”
