Pinterest has announced a new partnership with Amazon that will allow Amazon advertisers to expand their marketing campaign into the image-sharing social media platform. This will be done with an integrated presentation and purchase flow process.
As explained by Pinterest: “As user engagement with shoppable content on Pinterest continues to grow, we’re pleased to have selected Amazon as our first partner for third-party ads. The partnership with Amazon will bring more brands and relevant products to the platform combined with a seamless on-Amazon buying experience for consumers and offer advertisers strong performance.”
It comes on the heels of Pinterest’s latest earnings update, which looked promising for users, but less so for revenue.
As Social Media Today put it: “Despite its presence, Pinterest still often feels like an afterthought for social media marketers. Facebook is the big one, then Instagram, and now TikTok, but after that, most of the others are less of a priority, and may not get the same consideration as a result.”
Maybe this partnership will put Pinterest on the map for advertisers.
