CJ, formerly Commission Junction, has acquired the influencer networking platform, Perlu. Having been known for creating tech that aids in performance marketing, CJ has somewhat pivoted into affiliate marketing. The joining of meeting marketing targets with a database of brands and influencers that Perlu offers is sure to be a match made in heaven.
In a statement on Linkedin, CJ said: “CJ is thrilled to announce the acquisition of influencer networking platform, Perlu! Perlu will integrate into CJ Influence to drive brand performance and further solidify the robust connection between affiliate and influencer marketing.”
“Perlu’s unique platform and service enable brands to identify, activate, and collaborate with a dynamic community of engaged influencers of all sizes, efficiently and effectively—at scale. What’s more, it’s a place for influencers to call home. Perlu makes it easy for creators to build audiences, connect with peers, and differentiate themselves for potential brand partners.
“From day one, it’s been clear that CJ and Perlu share a very similar ethos and a clear direction on how Perlu’s offerings align with the CJ Influence vision: engaged community, intelligently integrated technology, deep expertise, and brand relationships are the essential components that will truly drive us forward.
“Get ready for bigger and better collaborations, more opportunities, and a whole new level of influencer marketing success!”
