Perform puts integrity first with ESSA partnership

International sports betting integrity association ESSA has unveiled the Perform Group as the association’s first affiliate member.

Under the terms of the agreement, Perform Group’s dedicated global integrity team will work with ESSA on both operational and strategic issues, elevating the pair’s approach to integrity and sharing experiences when it comes to tackling betting integrity issues.

Khalid Ali, Secretary General of ESSA, stated: “Data has become an increasingly important part of the sporting experience for consumers and that includes related betting activity. The inclusion of Perform and its globally recognised sports data business, which includes partnerships with major sports such as the WTA and La Liga, further enhances the interaction and mutual interest between our sectors in maintaining the integrity of sporting events.

“We are proud to include Perform Group as the first affiliate member of ESSA and look forward to welcoming other integrity focused businesses within our association in the near future.”

Jake Marsh Head of Integrity Operations at Perform, added: “We are delighted to have been announced as the first data provider to join ESSA as an affiliate member. Like ESSA, we live by a fundamental commitment to sport and betting integrity that is at the core of everything we do as a sports business.

“Perform works with a number of stakeholders on a 24/7 basis to share intelligence and advise of threats and our collaborative and not-for-profit approach is always the same and demonstrably effective. The ability of different sectors to effectively work together is critical to maintaining the integrity of sport, and we look forward to working closely with ESSA to protect sport and betting from manipulation.”

The ESSA Affiliate programme is open to any non-betting operator business or organisation that shares the same values as ESSA and its members on integrity and betting issues, in particular sports data providers and sports betting software suppliers and trading functions. Full ESSA membership is only open to licensed and regulated betting companies.